VP of Marketing and Customer Experience

Description

 About Us

Redbarn Pet Products is a 28-year veteran in the Pet industry and holds out as one of the few founder owned and operated brands, dedicated to delivering high-quality, innovative Dog food, chews, and treats. With a focus on integrity, quality, and innovation, our mission is to make pets happy by offering products that seamlessly transition from chew time to treat time to mealtime. Our brands are poised for a revolution as our business has grown considerably with our entry into the food category five years ago. 

Position Summary:  The Vice President of Marketing and Customer Experience will lead the strategic development, execution, and optimization of the company's marketing initiatives. This executive role is responsible for overseeing the marketing department, driving brand awareness, customer acquisition, and revenue growth across multiple channels. The Vice President of Marketing and Customer Experience will work closely with the executive leadership team to align marketing strategies with organizational goals, ensuring the brand resonates in the market and differentiates from competitors. This individual will be a visionary leader, with the ability to inspire, mentor, and grow a high-performing marketing team while maintaining a sharp focus on measurable results and ROI. The ideal candidate will have extensive experience in integrated marketing, digital transformation, and managing large-scale campaigns across diverse platforms.

Applicants must be currently authorized to work in the United States on a full-time basis.

Key Responsibilities:

Strategic Planning & Execution: 

• Develop and implement strategic marketing plans to achieve corporate objectives for products and services.

Marketing Programs: 

• Create and execute comprehensive marketing programs, both short and long-term, to support sales and revenue goals.

Market Analysis: 

• Research, analyze, and monitor financial, technological, and demographic factors to identify market opportunities and mitigate competitive threats.

Budget Management: 

• Oversee the marketing budget, ensuring resources are allocated effectively to maximize ROI.

Advertising & Promotions: 

• Plan and oversee advertising and promotional activities, including print, digital media, online, and direct mail campaigns. 

Distribution & Channel Development: 

• Evaluate and recommend distribution channel strategies to expand reach.

Vendor & Agency Management: 

• Select and manage external agencies and suppliers, negotiating contracts and ensuring the quality of service.

Customer & Market Research: 

• Conduct market research on new and existing products and services to provide insights for product development and positioning.

Product Positioning:

• Develop product positioning, packaging, and pricing strategies to maximize market share.

Team Leadership: 

• Lead and mentor the marketing team, ensuring high performance and alignment with organizational objectives.

Brand Consistency: 

• Ensure the consistent corporate image is maintained across all marketing materials, product lines, and events.
• Performance Evaluation: Track marketing outcomes and KPIs, taking corrective actions when necessary to meet marketing objectives.

Customer Relationship Management: 

• Oversee and maintain the customer database, ensuring effective customer engagement and retention strategies.

External Relationships: 

• Establish relationships with key industry influencers, community partners, and stakeholders.

Requirements

Education:

• Bachelor’s degree in Marketing, Business Administration, Animal Science, or a related field.
• Master’s degree (MBA or equivalent) in Marketing, Business, or a related discipline is highly preferred.

Experience:

• 10+ years of progressive experience in marketing, with at least 5 years in a leadership role.
• Experience in the pet food industry, including a proven track record in leading marketing initiatives for pet food brands or related consumer goods.
• In-depth understanding of pet industry trends, consumer behavior, and the unique challenges and opportunities within the pet food market.
• Strong background in managing integrated marketing campaigns,