Manager, Ad Operations

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe. 

Job Description

The successful candidate will have a fully rounded knowledge of agency side digital ad serving, measurement, and associated technology and partners. In addition, the candidate must be proficient with Ad Servers and Tag Management Tools and have data analysis experience. We are looking for a candidate that has a deep understanding of either Google Tag Manager or Tealium and can help support our paid and owned tag management strategy.

This role will manage the end-to-end Operations -> Optimization process, including but not limited to: 

Strategy & Technology:

• Lead the development and implementation of our tag management strategy, supporting client with the evaluation of new technologies and ensuring alignment with client business goals.
• Work closely with cross-functional teams, including analytics, strategy, biddable teams, media planning teams and clients to ensure that our tag management strategy supports business needs.
• Escalation Point for any internal technology questions/issues/POV
• Discover efficiencies through data structure to create streamlined communication for planning and analytics insights
• Audit and evaluate technology solutions being used, and identify opportunities to improve and/or create new tools and systems

Implementation:

• Oversee the implementation and maintenance of site-tags across client web properties, ensuring that they are implemented correctly and in a timely manner.
• Develop and implement QA processes to ensure that marketing tags, including Google Campaign Manager floodlight, Social Platform (Snapchat pixels, Meta pixels), DSP (TTD), and other tags are functioning as expected and are not impacting KPIs
• Troubleshoot issues with tags, including Google Campaign Manager floodlight tags, and collaborate with cross-functional agency teams to resolve them quickly and effectively
• Maintain a global process to govern and educate teams around tag management process and SLAs

Collaboration:

• Advise on campaign set up (naming, tagging, tracking, etc.)
• Serve as a back-up for other Managers, TAAG and Associate Director, TAAG in management of offshore trafficking team to ensure best-in-class service delivery for paid media buys
• Organize and centralize, where possible, process and technologies by working with other global TAAG leads
• Proactive partner management and industry outreach to improve and evolve ad operations solutions, based on clients’ needs
• Coordinate with analytics teams to ensure data (from varied sources) can be easily fed into outsourced tools and systems
• Partner with Digital Directors on the business to deliver best product and best thinking across, search, social, mobile, display and video to establish technology needs and requirements 

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field 
• Agency experience highly preferred
• Site-Tagging experience is highly preferred 
• 4+ years of experience working with trafficking systems, tagging tools and data mining / reporting functions in excel, or other similar tools. (GCM fka DCM, Flashtalking, Innovid, IAS, Google Analytics, Adobe tools, TMS such as GTM, Tealium, Ensighten or Signal)
• Candidate should have a good command of MS Excel, including formulas and tables, as these are heavily utilized in the reporting process
• Technology experience is important (must have experience with standard agency side ad servers such as Google Campaign Manager, Innovid, Sizmek etc). 
• Must have experience within Google Campaign Manager for Floodlight creation, implementation, QA and troubleshooting, or other container and conversion Tag Management Systems such as Tealium
• Candidate must have a strong attention to detail, and be able to quality check their work to ensure that data anomalies/mistakes are caught prior to delivery of reports to client teams
• Candidate must be outgoing and able to integrate with a fast-paced digital planning team
• Must be able to cultivate excellent relationships with technology and research partners
• Ability to meet deadlines in a fast-paced environment
• Hands on, problem solving abilities – “can do” approach (so someone who is a thinker and a doer)
• Excellent communication skills – written and spoke

Additional Information

All your information will be kept confidential according t