Remote- Lifecycle Marketing Manager

We’re looking for talented professionals, anywhere in the United States, to join us in bringing smart money management and payment solutions to everyone’s fingertips.

At Green Dot, we are evolving to a new and permanent “Work from Anywhere” model designed to maximize the benefits of remote work, promote and enable a strong culture of performance and connectedness, and attract the best and brightest talent who align with our entrepreneurial spirit and mission.

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JOB DESCRIPTION

Job Summary

We’re looking for a Lifecycle Marketing Manager with deep expertise in CRM and marketing automation to help drive engagement and retention for our digital banking customers. This role is ideal for a marketer who thrives at the intersection of technology, data, and customer experience — someone who can translate strategic goals into well-crafted, automated campaigns that educate, empower, and build lasting trust with customers.

You’ll manage end-to-end lifecycle programs across email, SMS, push, and in-app channels, ensuring every communication adds value and drives account usage and retention.

Key Responsibilities

Lifecycle Campaign Execution

• Build, QA, and deploy automated lifecycle campaigns and real-time messages across email, SMS, push, and in-app channels using Braze (or similar platform).
• Translate lifecycle and brand strategies into targeted journeys that guide customers through onboarding, engagement, retention, and reactivation.
• Collaborate with brand marketing and creative teams to develop messaging that’s relevant, compliant, and aligned with our brand voice.
• Test, optimize, and personalize communications to improve engagement, activation, and retention rates.

Customer Journey Management

• Map and continuously refine customer touchpoints to reduce friction and increase product adoption (e.g., setting up direct deposit, activating debit cards, or exploring savings features).
• Partner with data and product teams to leverage behavioral triggers that deliver timely, contextual messages.
• Advocate for customer-centric communication by identifying opportunities to drive account usage and key KPIs.

Content & Quality Assurance

• Design and code mobile-responsive emails using HTML and Braze templates.
• Proofread and QA campaign content for clarity, accuracy, and compliance.
• Ensure messaging is visually consistent, accessible, and aligned with brand guidelines.

Data, Reporting & Optimization

• Manage segmentation and audience targeting based on behavioral, transactional, and demographic data.
• Track and report on key performance metrics (deliverability, engagement, conversion, retention, churn).
• Use insights to inform campaign strategies, improve automation workflows, and strengthen the customer relationship lifecycle.
• Support email deliverability best practices and maintain healthy sender reputation.

Compliance & Governance

• Ensure all communications comply with financial marketing regulations and consumer protection laws (including CAN-SPAM, TCPA, and data privacy requirements).
• Maintain the highest standards of accuracy and transparency in all customer communications.

Qualifications

• Bachelor’s degree required.
• 4–6 years of experience in lifecycle, CRM, or marketing automation (preferably within fintech, banking, or other regulated industries).
• Expertise in Braze or a comparable automation platform (Iterable, Salesforce Marketing Cloud, HubSpot, etc.).
• HTML proficiency for mobile-optimized email templates.
• Basic SQL knowledge preferred.
• Strong project management and cross-functional collaboration skills.
• Detail-oriented with excellent organization and time management.
• Strong analytical mindset with experience interpreting campaign performance data.
• Excellent verbal and written communication skills.
• Comfortable working in a fast-paced environment that