Group Product Marketing Manager, App Ads

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles.

The Product Marketing team uses creativity, market research, and insights to optimize and inspire marketing efforts and roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.

We’re looking for a Product Marketing Manager to join our Revenue Product team at Snap Inc!

What you’ll do:

• Lead Product Marketing for the entire App Ads vertical (xx% of Snap’s revenue with major headroom for future growth)

• Collect, synthesize, and share advertiser feedback on new feature requests and on the performance of existing features, directly influencing the App Ads product strategy and roadmap

• Meet regularly with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support to share App Ads best practices and product insights and to identify challenges and opportunities to improve our products and processes

• Develop and lead global go-to-market strategies to activate sales and drive ongoing marketing efforts to grow awareness, understanding, and adoption of new app ads features

Knowledge, Skills & Abilities:

• Strong understanding of the direct response digital marketing industry dynamics

• Exceptional analytical and problem-solving skills, with a track record of identifying market opportunities and influencing product roadmap to maximize impact

• Excellent verbal and written communication skills, with high attention to detail and ability to understand and communicate a complex and nuanced technical space

• Expertise in cross-functional collaboration working across Product, Engineering, and Sales teams within the company and across partner organizations

• Self directed with ownership mentality and can act with minimal guidance

Minimum Qualifications:

• Bachelor’s degree or equivalent years of experience

• 12+ years of experience in product marketing or other relevant digital marketing or sales work

Preferred Qualifications:

• Direct experience in Product Marketing or leading product strategy for advertising products at scale in a tech company 

• Direct experience in the App Ads industry

• Advanced Degree (e.g. MBA) in Business or related field

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some