Senior Copywriter

Simply Business is a digital insurance brokerage that specializes in one thing: protecting the businesses our customers are working hard to build. We’re doing this by simplifying the insurance-buying process for all small businesses, blending together a combination of technology, data, and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 top-rated insurance providers, customize their coverage, and purchase and access their policies - all online.
Founded in the UK in 2005, Simply Business is an insurtech pioneer with nearly 20 years of experience supporting small businesses. Simply Business is passionate about building an outstanding product for our customers - one that empowers their entrepreneurial spirits.
 More importantly, we’re doing it all while taking care of our people. We’ve consistently been named a best place to work, including most recently ranking in Built In’s 2025 Best Companies to Work for in the US (Top 100), and Best Places to Work in Boston.
We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.
We are seeking a highly experienced and inspiring Senior Copywriter / Brand Copy Lead to serve as the owner of our brand voice and narrative integrity. Reporting to the Manager of Content & Messaging, this role is the master storyteller responsible for defining, developing, and deploying a cohesive voice across all consumer touch points while mentoring our internal and external copywriting team.

Brand Voice Ownership:

• Define and Own Brand Tone of Voice (TOV): Own brand voice, developing, maintaining, and distributing comprehensive TOV guidelines across the entire organization.
• Channel Adaptation: Lead the adaptation of the core TOV and content for specific channel needs (e.g., differentiating the conversational style for social media versus the authoritative tone for the website).

Strategic Narrative & Messaging:

• Master Storyteller: Help translate the brand's core values, reasons-to-believe (RTBs), and consumer insights into compelling, integrated brand narratives and stories.
• Product Marketing & GTM Alignment: Partner with the Sr. Manager, Product Marketing & GTM to ensure all core claims and product messaging are integrated into the overall narrative and marketing executions
• Cross-Functional Partnership: Partner with channel owners across organic & paid channels to develop narratives and brand stories that bring to life the brand in relevant & tailored ways

Creative & Team Leadership:

• Creative Partnership: Collaborate deeply with the Sr. Manager, Creative and design team to ensure copy and visual creative are perfectly integrated, compelling, and aligned with campaign goals.
• Team Management & Mentorship: Manage and mentor a pool of in-house and freelance copywriters, providing editorial direction to maximize output quality and consistency.

Content Creation & Oversight:

• High-Priority Content Creation: Execute high-impact copywriting tasks for flagship content, major brand campaigns, and other high priority content
• Content Supervision and Quality Control: Develop updated editorial guidelines and provide editorial oversight and final sign-off on messaging and copy quality across all marketing assets, ensuring strict adherence to brand standards.

Required Skills and Qualifications:

• Copy Leadership: Proven experience in a senior or lead copywriting and copyediting role, with a portfolio showcasing exceptional brand storytelling and diverse content formats.
• Editorial Expertise: Demonstrated ability to define, implement, and govern a complex brand voice and style guide for a rapidly scaling organization.
• Mentorship and Management: Experience managing, mentoring, or providing deep editorial oversight to both in-house staff and external freelance copywriters.
• Creative Collaboration: Strong history of successful collaboration with art directors, designers, and creative leads to build integrated visual and verbal assets.
• Strategic Thinking: Ability to synthesize complex business and product information (especially in FinTech/Insurance) into clear, emotionally resonant, and persuasive consumer copy.
• Attention to Detail: Impeccable grammar, spelling, and meticulous attention to detail required to maintain high editorial standards.

Here are some of the great benefits and perks that come from being a Simply Business employee: