Sr. Product Marketing Manager

About RentSpree

RentSpree is the nation's leading home rental software. Our award-winning product suite simplifies the entire rental journey—from applications and screening to payments and lease management. Our mission is to bring transparency, efficiency, and trust to agents, landlords, and renters alike.

With over 3 million users, partnerships with 300+ leading real estate companies and MLS platforms, and nine years of consistent growth, RentSpree is at the forefront of proptech innovation. Our award-winning solutions deliver automation and real-time insights that make renting faster, easier, and more secure for our customers.

RentSpree is a proud Forbes' Best Startup Employer and we were also ranked one of BuiltIn Seattle’s Best Places to Work. As one of the fastest-growing property tech startups in the U.S., we’re looking for talented problem-solvers to contribute meaningful impact as we scale. 

Sr. Product Marketing Manager - Seattle, WA (hybrid) - paid relocation available

The Growth and Marketing team is building the growth engine across the RentSpree experience — fueling our next stage of scale. We’re data-driven, insight-obsessed, and committed to exceeding acquisition, adoption, and revenue goals while strengthening trust with agents, landlords, and partners.

As our Product Marketing Manager, your north star is simple: make our Sales, Customer Success and Business Development teams wildly successful as they prioritize top partners and strategic accounts. You’ll own product marketing across all RentSpree products and customer segments — shaping the narratives, positioning, and enablement that help us win, grow, and retain high-value users across the ecosystem.

You’ll evolve our messaging in partnership with teams across RentSpree (research, design, leadership), then translate it into crisp enablement assets: pitch decks, talk tracks, battlecards, one-pagers, competitive briefs, case studies, and partner playbooks. You’ll also lead GTM and launch strategy for new products and features — ensuring the entire company is aligned and ready.

This is a strategic + hands-on role. You’ll partner with research to run customer and competitive insights, write a high volume of content yourself, and use AI-powered workflows and agentic systems to operate at 3× the traditional PMM output — scaling content, insights, and personalization without sacrificing quality.

Hybrid in Seattle, WA — three in-office collaboration days weekly plus occasional travel for offsites, partner meetings, and events.

What You'll Do

• Own product marketing across all products and audiences — shaping positioning, messaging, and narratives for agents, landlords, partners, and platform stakeholders.
• Make sales, customer success & BD successful — build the enablement engine (pitch decks, playbooks, talk tracks, objection handling, battlecards, competitive briefs, one-pagers, and case studies).
• Lead GTM for new products and features — segmentation, launch strategy, internal readiness, rollout, and post-launch optimization.
• Drive partner and channel enablement, especially for top integrated partners, MLSs, associations, and high-value sales opportunities.
• Conduct research and competitive intelligence (with research + design) to generate insights that shape positioning, GTM, and sales strategy.
• Collaborate deeply with Marketing and Product so product, site, messaging, and sales motions tell one coherent story and reinforce adoption.
• Use AI and agentic workflows to 3× your impact — scaling writing, synthesis, insight generation, asset creation, personalization, and competitive scanning.
• Measure and communicate impact across pipeline influence, partner adoption, win rates, engagement with enablement assets, and launch performance.

Our job descriptions evolve with our business needs and priorities. In addition to the description above, your role may include additional tasks, projects and team support as needed.

Skills You Bring