Principal Product Marketing Manager (Remote)

Company Overview

ID.me simplifies how people securely prove and share their identity online. The company empowers people to control their data through a portable and trusted login, which means they don’t need to create a new password when visiting sites that have the ID.me button.

The COVID-19 pandemic accelerated digital migration for many critical services. Those services require a trusted identity to safeguard against fraud and help ensure people are who they claim to be. With ID.me, login and identity credentials move with people, which can reduce the time and frustration of having to verify at multiple sites and set up multiple passwords.

ID.me is a credential service provider compliant with federal standards for digital identity verification. 

In addition to helping people control their credentials and data, the company’s “No Identity Left Behind” initiative strives to expand access and inclusion for all people. The company offers multiple pathways to verification – online self-serve, live video chat agents, and in person. ID.me is passionate about building a robust identity network that does not compromise access for traditionally underserved groups.

ID.me is a leading identity verification platform that is revolutionizing the way individuals prove their identity online. With the ever-increasing importance of secure digital identities, ID.me has emerged as a trusted and innovative solution provider, offering a seamless and reliable verification process. As more industries and organizations embrace digital transformation, the market opportunity for ID.me is truly incredible. With a rapidly growing customer base and partnerships with major brands, ID.me is well-positioned to capitalize on the expanding demand for secure and frictionless identity verification solutions. Join our team as a Principal Product Marketing Manager for the Federal Government sector and be part of an exciting journey to shape the future of digital identity and drive meaningful impact on a global scale.

As the Principal Product Marketing Manager, you will play a visible and pivotal role in driving the success of our digital identity and wallet offerings for Federal Government agencies. You will act as a subject matter expert working closely with Product Management and the go to market teams.  Key responsibilities will include developing messaging and positioning, detailing the personas of Federal agency buying teams, developing competitive intelligence and case studies, working with Product Management to launch new offerings, and enabling the sales team. 

ID.me is creating a new B2B marketing team, and this is one of the first roles to be fulfilled. It is a rare opportunity to help set the tone, pace, and level of excellence working directly with the CMO as we ramp up to create a high performance B2B marketing organization. 

Responsibilities

1. Product Positioning and Messaging: The Principal Product Marketing Manager is responsible for developing product positioning and messaging that differentiate the ID.me products in the market. This involves understanding the product's unique value proposition and articulating that to various audiences.
2. Market, Competitive, and Customer Analysis: Conduct market research to identify market trends, competitor offerings, and customer needs.
3. Go-To-Market Strategy: Develop and execute go-to-market strategies for product launches. This includes coordinating with various teams like product management, sales, our PR agency, and others to ensure a successful product launch.
4. Sales Enablement: Responsible for providing the federal government sales team with the necessary tools to sell the product. This could include product training, sales collateral (like brochures, datasheets, presentations), and competitive insights.
5. Content Development: You will work with our creative agency to create marketing content such as case studies, blog posts, white papers, webinars, and more to promote the product and its benefits.
6. Cross-functional Collaboration: This role is highly visible and will collaborate with multiple teams including product management, sales, customer success, executives, and more to ensure alignment in product strategy and messaging.
7. Performance Metrics: Work with RevOps to track and analyze key performance metrics to measure the success of product marketing initiatives, refine strategies, and make data-informed decisions.

Qualifications

• Bachelor's degree in marketing, business, or a related field 
• Proven experience in product marketing roles, preferably in the identity verification, digital wallet industry or cybersecurity
• Excellent understanding of product positioning and messaging
• Proven experience in product launches and go-to-market planning including training sales on product messaging and posit