Manager, E-Commerce

ABOUT THE LUCAS MUSEUM OF NARRATIVE ARTOpening in September 2026, the Lucas Museum of Narrative Art is dedicated to illustrated storytelling.  Founded by George Lucas and Mellody Hobson, the museum’s collection features works by artists including Norman Rockwell, Kadir Nelson, Jessie Willcox Smith, N. C. Wyeth, Beatrix Potter, Judith F. Baca, Frida Kahlo, and Maxfield Parrish; as well as comic art legends such as Winsor McCay, Jack Kirby, Frank Frazetta, Alison Bechdel, Chris Ware, and R. Crumb; and photographers Gordon Parks, Henri Cartier-Bresson, and Dorothea Lange. The Museum also houses the Lucas Archives, containing models, props, concept art, and costumes from Lucas’s filmmaking career.  Designed by Ma Yansong of MAD with a landscape by Mia Lehrer of Studio-MLA, the Museum is in Exposition Park, Los Angeles, on an 11-acre campus that includes new green space and a 300,000-square-foot building with galleries, two theaters, a library, restaurant, café, retail store, and community spaces.   

POSITION SUMMARY 

The Manager, E-commerce leads the digital retail strategy and execution for the Lucas Museum of Narrative Art, positioning the online store as both a revenue driver and an audience engagement platform. Reporting to the Retail Director and as part of the Revenue & Engagement team, this role ensures that the museum’s digital storefront delivers a seamless, engaging, and high-performing experience that extends the museum’s storytelling beyond its physical space. 

This role is responsible for managing the museum’s online store, optimizing the digital sales funnel, and partnering closely with cross-functional teams across the Revenue & Engagement portfolio to deliver an exceptional online shopping experience. The position requires a balance of strategic thinking and hands-on execution, with a focus on driving revenue growth while deepening audience connection to the museum’s mission.  

Responsibilities

• Develop and execute a comprehensive e-commerce strategy to drive revenue growth and enhance the digital customer experience 

• Manage identification and implementation of e-commerce technology in partnership with the Merchandiser 

• Collaborate with Curatorial and internal stakeholders to identify product development opportunities tied to exhibitions and collections  

• Partner with Marketing team on digital marketing initiatives for the Lucas Museum’s online store 

• Support Retail leadership with supplier relationships with third-party e-commerce vendors and licensing partners to support long-term growth 

• Manage the day-to-day operations of the Lucas Museum’s e-commerce platform, including product listings, pricing, promotions, and inventory management that complement exhibitions, programs and the Museum’s collection 

• Collaborate with cross-functional teams and managers across the Revenue & Engagement team to ensure an excellent e-commerce experience 

• Liaise with Visitor Services, Retail, Marketing, Digital, Technology, and external vendors to maintain the functionality of the online store and ensure high quality product imagery and storytelling of digital channels 

• Monitor and analyze key performance indicators (KPIs) in partnership with Revenue & Engagement leadership such as traffic, conversion rates, sales, and visitor experience 

• Optimize the website for visitor experience, including navigation, search functionality, and mobile responsiveness 

• Analyze sales performance and visitor behavior to identify opportunities for improvement 

• Generate reports and insights to support leadership in decision-making 

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  Lucas Museum of Narrative Art

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