Manager, Database Marketing (C-Level Communities)

The Database Marketing Manager is responsible for the strategic growth and overall health of our contact database. This role is critical to accelerating Gartner C-level Communities’ growth; as a partner to sales and marketing, you will be challenged with evolving our database into a competitive advantage by tapping the full potential of the prospect/customer universe. You will ensure the best quality data, including completeness, accuracy and validity. You will also be the hands-on expert on the in/outs of the data and the database, working closely with our Business Ops and Technology teams to ensure org accessibility, usability and productivity. The ideal candidate is a strategic thinker, a problem solver, passionate about data integrity and has an acute attention to detail.  

Essential Functions/Responsibilities:  

Database Leadership:  

• Own multiple cross-functional relationships and be proactive in communicating out-and-up against goals  

• Partner and support cross-functional leaders, including those in Community, Sales and other business units, balancing integration, scalability, urgency and impact  

• Lead and provide technical mentorship to a team of Marketing Database Coordinators/Specialists and manage activity to properly support company objectives   

• Accountable for project delivery and leadership progress updates 

Database Strategy: 

• Define and own strategy, including acquisition of new data and ongoing hygiene of existing data. Create program/project plans to execute against strategy, track and mitigate risks and pivot when necessary 

• Actively collaborate with internal stakeholders to ensure that the data meets the needs of the business and identify ways of improving coverage and quality 

• Work with Business Technology, Development, Business Analytics, and Business Ops teams to develop an agile and scalable database architecture that can be segmented and expanded in response to evolving business needs   

• Compare the current database to the total addressable universe and actively strategize to find additional data sources or data collection methods to solve for the delta 

• Provide regular reports on the state of the database: accuracy and coverage ratings, launch and risk markets, current project status, and future roadmap 

Data Processing: 

• Build out automated solutions, including AI tools and techniques, to aggregate data across various sources, accelerate standardization, hygiene, and enhancements of the dataset and quickly adapt to the evolving requirements of the business   

• Own the output of data processing and define the rulesets used to treat data for objective review, categorization and routing across regions and roles. Assess and solve for exceptions, data integrity errors, and data anomalies. Identify and leverage innovative technologies that will increase efficiency and make data more actionable.  

Requirements:  

• Bachelor’s degree in business, marketing or related field   

• 3+ years’ leading/coaching a team  

• 5+ years’ experience managing a CRM database (Salesforce experience preferred)