Senior Field Marketing Manager

<span>Spendesk is at a pivotal moment of transformation. Under the leadership of our new CEO Axel Demazy, we're building a world-class organisation poised for our next growth phase. </span><span>This isn't just any role. We're approaching profitability following a strategic restructuring, and you'll join a refreshed, high-caliber leadership team that's reshaping spend management for SMEs and mid-market companies. The impact you’ll make in the next 2-3 years will be career-defining. </span><br/>We're looking for ambitious marketers who want to tackle real challenges and make a lasting mark on a business with extraordinary potential. In this role, you'll be at the forefront of our growth, leading sophisticated demand generation campaigns that create meaningful engagement and drive qualified opportunities for Spendesk. If you're passionate about B2B marketing and have 4+ years of experience building high impact field marketing campaigns, we'd love to talk to you.  <h3>Key Responsibilities</h3> <ul> <li>Working closely with our talented marketing and sales teams, you'll: </li><li>Take full ownership of regional marketing performance, ensuring a direct contribution to pipeline and revenue growth. </li><li>Launch and scale field marketing events with a clear operational process, from identification to execution, follow-up, and measurement (ROI/revenue-based). </li><li>Act as a team lead at events—briefing internal teams, managing communications, and ensuring meaningful customer interactions. </li><li>Develop and execute lead nurture and email marketing programmes to engage prospects at different funnel stages, leveraging strong copywriting skills and knowledge of inbound and outbound best practices. </li><li>Foster close collaboration with the sales team, ensuring strong alignment on pipeline generation initiatives. </li><li>Demonstrate deep market knowledge and ICP understanding, conducting field research, interviews, and learning calls to inform content and campaign strategies. </li></ul> <h3>Your Day-to-Day</h3> <ul> <li><b>Lead nurture &amp; email marketing :</b></li><li>Design and execute lead nurture strategies that align with different stages of the funnel. </li><li>Write compelling email marketing content to drive engagement and conversions. </li><li>Implement best practices for outbound and inbound email marketing. </li><li><b>Sales &amp; marketing alignment :</b></li><li>Work closely with sales teams to ensure a smooth handover of leads and opportunities. </li><li>Gather and report customer intelligence to refine targeting and messaging. </li><li>Support sales teams with marketing materials and messaging for field events, outreach, and campaign enablement. </li><li><b>Marketing operations &amp; performance tracking :</b></li><li>Utilise HubSpot and Salesforce to track, measure, and optimise campaign effectiveness. </li><li>Develop regional marketing plans based on data-driven insights and market trends. </li><li>Improve forecast performance by understanding demand assumptions and pipeline trends. </li><li>Own pipeline reporting, ensuring clear visibility of marketing-influenced opportunities and revenue impact. </li><br/></ul> <h3>Why now ?</h3> <ul> <li>This is an opportune time to join Spendesk. We're shifting our focus from outbound to inbound lead generation as part of our company's transformation. Working with our team across the UK, France, Spain and Germany, you'll be a key part of the demand generation engine that will drive our growth. </li><li>Join a company that recognises results, values fresh thinking, and where your work will have visible impact. If you're looking for a genuine challenge that offers professional growth and the chance to influence a business on the rise, we'd like to talk. </li></ul> <h3>What we're looking for</h3> <ul> <li>A proven track record (5+ years) in B2B field marketing. </li><li>Strong event execution and operational process management skills. </li><li>Excellent interpersonal skills, with experience leading teams at events. </li><li>Strong understanding of lead nurture and email marketing best practices. </li><li>Hands-on experience with HubSpot and Salesforce. </li><li>Strong collaboration skills with sales and marketing teams. </li><li>Deep understanding of ICPs, with a data-driven approach to campaign strategy. </li><li>Experience with 1:Many / 1:Few ABM strategies (a bonus). &gt;</li><br/><li><b>Most importantly, we're looking for someone who: </b></li><li>Has a strong bias for action and a growth mindset </li><li>Is comfortable in a fast-paced environment </li><li>Can connect the dots between different workstreams and teams </li><li>Is genuinely curious about what makes field marketing campaigns successful </li></ul>As we are an international team, please submit your application and CV in English. <br/><b>About Spendesk </b>Spendesk is the AI-powered spend management and procurement platform that transforms company spending. By simplifying procurement, paymen