Sr. Growth Marketing Manager

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

Docusign’s Lifecycle Marketing team is laser-focused on one goal: ensuring our 1.7M+ customers don’t just purchase Docusign—they actively adopt, engage, and expand their use of our platform. As Sr. Lifecycle Marketing Manager, you will own the end-to-end architecture and execution of lifecycle strategies that inspire customers to get value from Docusign every day. From data-driven onboarding and activation triggers through long-term engagement, you’ll instrument and optimize sophisticated journeys and campaigns that drive product adoption, deepen usage, and reduce churn.

 

In this highly visible, cross-functional role, you’ll translate business goals into a technical and programmatic roadmap that delivers measurable customer outcomes—driving usage, retention, and expansion at scale. You’ll partner closely with Product Growth, Sales-Led Marketing, Product Marketing, Data Science, Customer Success, and Sales to create a seamless, data-driven customer experience that motivates ongoing engagement and maximizes lifetime value.

 

This position is an individual contributor role reporting to the Senior Director of Lifecycle Marketing.

 

Responsibility

• Architect, manage, and optimize complex, multi-channel customer journeys (email, in-product messaging, guided notifications) triggered by product usage data, customer attributes, and time-based milestones

• Develop and manage the data-driven logic that governs customer experiences at the intersection of Product-Led (PLG) and Sales-Led (SLG) motions, ensuring customers get the right message at the right time

• Own the experimentation roadmap (A/B, multivariate testing) for onboarding and adoption, constantly iterating to improve activation rates, time-to-value, and feature adoption

• Own the segmentation strategy for adoption programs, using product analytics, customer data (from CRM/CDP), and AI models to deliver highly personalized, relevant interventions

• Collaborate cross-functionally with Product, Growth, Engineering, Data Science, Support, and Sales to align efforts and amplify results.

• Monitor and communicate weekly, monthly, and/or quarterly performance reports that quantify impact, identify trends, and encapsulate key initiatives

• Turn business and customer goals, into quarterly and annual customer marketing plans, gaining consensus across the organization

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

 

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• Bachelor’s degree in marketing, business, or related field

• 8+ years of experience in customer or lifecycle marketing, with a strong focus on data-driven onboarding, activation, and adoption programs in B2B SaaS

• Proven ability to design and execute a rigorous experimentation plan (A/B testing, etc.) and use results to optimize customer journeys

• Proven track record of turning data into actionable insights and measurable improvements

Preferred

• Deep expertise in designing lifecycle programs at a company with a hybrid PLG and SLG GTM motion

• Strong analytical skills

• Exceptional communication skills and ability to influence across global, regional, and technical teams

• Strong project management capabilities and comfort operating in fast-moving, matrixed organizations

• Excellent communication and presentation skills, with the ability to work collaboratively in cross-functional teams

• Ability to navigate and c