Senior Social Media Manager
FamlyAbout the role
In your humble opinion, the old Ryanair admin should be president. Duo? Love her. Surreal’s billboards? Hang them in the Louvre. Drake, Bernie, and that guy looking at the girl in the red dress haven’t been on your meme roster for years.
And to top it all off you’re ready to turn your exquisite meme game, vivacious vertical video talents, and delightful copy towards driving a brand forward that makes a real difference to early childhood worldwide.
Sound familiar? Then we want you. We’re looking for a Social Media Manager (yes, you!) to make sure that as many nursery and childcare owners, directors, and parents know that Famly is the only brand to listen to on social.
And who are Famly? We’re on a mission to close the collaboration gap in early childhood. So we’re building the world’s most collaborative Early Childhood Platform - software for the adults in a young child’s life to connect, share their workload, and learn about early childhood. Basically, Famly makes life easier for educators and families so that they can get back to what matters.
By heading up social and content distribution at Famly you’ll be working with our talented team of content creators, designers and copywriters to make Famly the most famous voice in early childhood on social. And oh yes, you’ll be making plenty of social content along the way. You’ll be defining channel strategy, translating our voice, tone and brand strategy to social, and making boatloads of memes. This is an opportunity to really take full mandate of a meaningful company’s social accounts and make them your own.
With regards to location, we’d really love you to join Famly here at our Copenhagen HQ.
And if you're not here already, perhaps you're keen to move to the second happiest country in the world? We can help you with relocating and getting a visa.
What you'll be doing:
Make, write, shoot and post lots of great content that engages our audience
Define our channel strategy so we know where we show up and how, including brand and founder/exec accounts
Define how our approach best suits our different audiences across the US, UK and Germany.
Exploring influencer relationships and what this could mean for Famly
Coordinate more ambitious content with our videographer, designer, content creator, and copywriting colleagues
Work out how we identify, comment, and become a part of the conversations on all the biggest accounts in our space
Work out how to best handle and operationalise inbound support together with our customer teams
Share insights and ideas with our content creators based on the conversations and topics you’re seeing on social
Supporting our content managers to ensure their work is seen by as many people as possible through social
Supporting in strategy around distribution related to email, influencer, events and more.
Working with the rest of the brand and comms team on PR strategy for big campaigns
Staying on top of key social metrics, including reporting to the rest of the marketing team on progress
No boring B2B SaaS posts please
Requirements
You’ll thrive in this role if you:
Have 2-4 years working on social, including at least 1 year in a strategical role
Are a funny, talented copywriter
Able to shoot, edit and produce short form video shot on phone
Basic graphic design skills
Experience setting strategy - and able to think long-term about broader brand objectives online
Understand and practised on all platforms, including knowing what good looks like
Make good memes
Think building a brand on social is everyone’s responsibility and know how to make that happen
Excellent communicator and relationship builder (read: good at convincing people to film stupid stuff)
Fundamentally curious and love to ask ‘why’
Are perennially online
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