Director, Tech Enablement

Director, Tech Enablement

Let’s be unstoppable together!

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Learn more at www.circana.com.

Our Critical Sales Skills

At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.

• Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
• Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
• Knows Buying Influences: Identifies key decision-makers and understands their motivations and influence.
• Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
• Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
• Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.

What will you be doing?
The key objective of this role is to develop a formalized tech enablement strategy to bring Circana’s best technology into our clients’ solutions. Tech enablement is the bridge that connects Circana's technological potential with its real-world execution. ​At its core, tech enablement will follow a consistent approach to enable the internal teams and the client with the tools, technologies, methodologies, collaboration practices and training they need to perform their jobs more efficiently, drive transformative growth, superior experience and satisfaction.

This role will work across the combined Client Development (CDO), Alcohol Beverage & Tobacco (ABT) and Mid-Market (MM) team supporting client work streams, retailer programs, pursuits, new client implementations, renewal and retention and on-going solutions. Collaborating with Client Insights, Technology Partners, Solutions Partners, and Retail Teams, this role will facilitate the next wave of opportunity to develop automated analyses in Unify+ using Circana’s latest technologies and solutions.

Job Responsibilities
Support our clients to sell in and drive AI and enterprise-wide technology adoption across commercial sales and marketing, analytics, operations, and technology business functions.

• Connect client needs with Circana capabilities and work collaboratively with internal partners to address the need with technology-based capabilities.
• Leverage Client Insights teams for deep understanding of client business issues, data sources, technology, and best practice analytics, to identify use case opportunities. 

• Drive sales cycle to build and manage pipeline and close contracts for Circana AI solutions across all CDO, ABT, MM accounts.
• Drive sales cycle to build and manage pipeline and close contracts for Circana technology solutions across strategic CDO, ABT, MM accounts, including Private/Hybrid Cloud, Intelligence Suite, Virtual Hierarchies, Custom Dimensionality, Custom APIs and other enterprise data integration and enablement tools.

• Partner with internal stakeholders to integrate new technology into clients’ solutions.
• Collaborate with technology team on solution positioning, training plans and use case implementation.
• Serve as technology expert to educate clients on emerging technology and drive adoption.
• Monitor technology solution usage, measure impact, and share best practices and success stories.
• Serve as liaison with Corporate Circana Product Management to leverage best-in-class content.   

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