Director B2B Campaign Operations

The B2B Campaign Operations Director is a strategic leadership role which supports Staples Business growth objectives by;

a) overseeing our marketing email operations functions that support Staples Business; and  

b) maturing our utilization of a Customer Data Platform to develop and execute highly personalized, data-driven, and well-orchestrated multi-touch journeys.  

c) supporting the end-to end B2B lead management process, from lead qualification, scoring, routing, conversion, driving CLV, and related reporting and feedback loops. 

This role will improve the efficiency and effectiveness of our targeted marketing and prospecting efforts by leveraging marketing technology(martech), both first and third party customer data, a deep understanding of customer segmentation and B2B Marketing best practices. 

Key Responsibilities:

· Leverage the recent implementation of a CDP for both efficiency and effectiveness. Collaborate closely with Marketing peers, Sales Operations, and Senior Leaders, ensuring data-driven personalization, mature segmentation, flawless campaign execution, accurate and near-real-time reporting, and continuous process improvement. 

· Evolve our B2B Marketing Operations from email campaign deployment to personalized campaigns and journeys for targeted audiences with coordination across not only email but also sales and site. 

· Maintain data governance standards, database hygiene, and compliance requirements across marketing systems, and segmentation precision that enable personalized customer experiences. Actively research and recommend third party data partners to enhance our program. 

· Translate marketing performance data into strategic insights, delivering executive level reporting and actionable recommendations that inform investment decisions and campaign optimization. 

• Support Staples B2B lead management strategy, partnering  with the Growth Marketing & CRM teams responsible for our lead generation strategy. Own the optimization of our lead management workflows – routing, tracking, reporting, and enabling sales teams to convert pipeline more effectively. 

· Continuously refine lead scoring models, routing logic, and part