Manager, Brand Marketing

Company Description

The Regional Brand Marketing Manager (BMM) leads regional marketing initiatives to increase brand awareness, strengthen brand affinity, ensure relevance, and drive consumption—ultimately attracting new users and building brand loyalty. BMMs embody our commitment to giving a global brand a local presence by creating, planning, and executing innovative local brand campaigns, while maintaining consistent and accurate brand representation. As a key member of the Marketing team, you will lead the development and implementation of local, consumer-focused marketing programs that bring the brand to life through multiple elements of the marketing mix.

Job Description

CONSUMER INSIGHTS

Serve as the eyes, ears, and voice of the consumer by using your understanding of regional insights, demographics, and psychographics to shape brand marketing strategies and their execution.

Develop inclusive and culturally relevant brand marketing communications and experiences that authentically reflect and celebrate the region’s diverse communities.

Continuously identify emerging consumer trends and uncover opportunities for Red Bull Marketing to engage consumers in new and exciting ways.

REGIONAL BRAND MARKETING

Protect brand equity by ensuring all local brand activities (Brand, Sports, and Culture properties) are executed in line with national and global strategies and guidelines, providing feedback and coaching to local teams.

Develop and execute innovative, insight-driven, 360° local marketing occasions and consumer activation plans that drive product demand, increase awareness, and build brand equity, engagement, relevance, and consumption.

Own the development of creative assets, including brief writing and approval processes, for distinctive assets used in-store, online, and in the field.

Ensure strategic consistency across all campaign elements by building tools and resources that enable best-in-class execution.

Drive Always-On Occasion strategies across work, socializing, study, fitness, and gaming by translating insights into integrated, cross-functional campaigns that ensure consistent strategy, best-in-class execution, and sustained brand and consumption growth.

Collaborate with regional Sports, Culture, and Media Network teams to optimize the impact of brand initiatives.

Contribute to national brand marketing best practices by defining clear KPIs, consistently tracking results, and sharing learnings throughout campaign development and execution.

Lead the translation of national campaigns into regionally relevant strategies and execution plans.

Support the strategic identification of the most relevant local “big moments” in priority markets to win versus key regional goals and close performance gaps.

BEVERAGE INITIATIVES AND SALES SUPPORT

Lead all regional product launches, developing and executing cross-functional plans within the region.

Ensure the regional look and feel uses national marketing assets where possible and adheres to national and global creative guidelines.

Use national programs to drive sales in regional retail accounts.

Ensure the national product strategy is correctly reflected at local events by aligning with the Beverage Initiatives team on event product planograms and working with event managers to execute them effectively.

Identify local nuances that the national Brand team should consider during the POS (point-of-sale) development process.

Ensure the POS strategy is executed correctly by leading local market visits, sharing real-time feedback with distribution teams, and providing recaps with insights and opportunities to the national Brand team. Ensure that On-Premise teams have the appropriate creative assets and tools to deliver compelling point-of-sale messaging.

Identify regional event barters that can be leveraged by Sales and Shopper Marketing.

ADVERTISING & CREATIVE

Provide the Advertising Team with local insights to guide the planning and execution of regional advertising campaigns.

Consult on media plans and creative work to ensure that the media mix and content resonate with local consumers.

Develop clear creative briefs to ensure that agencies deliver world-class creative output.

BUDGET MANAGEMENT, REPORTING & BRAND STANDARDS

Ensure a consistent strategy across all elements of each campaign, delivering best-in-class execution.

Develop clear, appropriate, and measurable marketing objectives for every campaign.

Closely manage regional brand marketing budgets.

Continuously monitor competitive marketing activities and share relevant insights with the National Brand team.

Qualifications

3+ years of experience in brand marketing

Strong background in consumer ma