Account Manager

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Job Summary:

The BCA Account Manager is responsible for evaluating, developing and executing experiential integrated marketing programs in support of Lincoln’s brand strategy and business goals. This position will serve an integral role in providing planning and activation insight to Lincoln’s continued innovation as a modern, relevant luxury brand.

We are seeking an advertising and marketing professional with a proven track record possessing a strong background in creating, developing, identifying, negotiating, and activating non-traditional partnerships, entertainment integrations, program management, experiential marketing, digital, PR, total communication planning, production and execution.  The position requires a flexible, assertive, highly motivated team player displaying the ability to work effectively across disciplines within a fast-paced and dynamic environment. To serve as key foundations for this position, we require strong organizational skills, attention to detail, the ability to manage a diverse project load, a creative problem-solver with excellent oral and written communication skills and a creative/strategic thinker with the ability to generate and build on ideas. Candidate needs to have an appreciation and understanding of the cultural progressive lifestyle and passions like art, culture, design, thought leadership, technology and innovation. This position reports into the Associate BCA Director and is located in Detroit.

Essential Responsibilities include: 

• Responsible for the day-to-day support and coordination of the development and execution of strategic partnerships, test drives, branded content, live events and promotions with support from the Associate BCA Director 
• Support and manage development and execution for assigned projects including all activation, amplification and recap decks, budget planning, creative/production coordination, on-site management (shoot or event), briefs, client management, partner/vendor management, vehicle procurement, display/experience development, social and paid media integration, etc.
• Support integrated activation approach, ensuring all projects include a comprehensive amplification and measurement plan maximizing ROI/ROO against program goals
• Work closely across agency teams to ensure all programs are fully integrated 
• Travel for internal and client meetings, and program locations where necessary; ensure program needs and goals are met
• Establish and maintain positive relationship management with all clients, partners, vendors, etc. to build meaningful and rewarding partnerships and promotions
• Attend internal/client meetings and prep related materials where appropriate (weekly BCA status meetings, weekly all comms status meetings, integrated team status (social, creative, media, etc.)
• Support strategy development for broader initiatives through research and deck development
• Draft POVs on unsolicited partnership and alliance proposals, national and top market

Required Experience:

• Bachelor’s degree in Marketing, Advertising, or related discipline or equivalent experience and a minimum of 3 years of qualifying experience

Preferred Qualifications & Skills:

• Experience supporting the interests of several different organizations at a given time
• 1+ years experience in the auto industry a plus
• Prior experience in experiential marketing, digital, PR, print and broadcast production services or related field 
• Understanding and appreciation for the passions of cultural progressive audiences, specifically arts/culture, design, technology/innovation.
• Must thrive in an integrated, start-up culture, and be able to work with a team of creative and enthusiastic communications experts
• Must be open to challenge the status quo and push vendors to think differently
• Must be able to consolidate needs and deliverables