Director, Performance Marketing

Description

FSD (Food52, Schoolhouse & Dansk)
Our family of brands includes Dansk, the heritage home brand from Denmark; Schoolhouse, the lighting and lifestyle goods company based in Portland, Oregon; and Food52, the curated cooking and home destination based in Brooklyn, New York.

ABOUT THE ROLE:

The Director, Performance Marketing at Food52 will lead the strategy, execution, and optimization of all performance marketing initiatives to drive customer acquisition, retention, and revenue growth. In this high-impact role, you will oversee paid media, affiliate marketing, and other performance-driven channels while collaborating with cross-functional teams to ensure alignment with overall business goals. This is an exciting opportunity to shape the future of Food52’s growth by combining data-driven decision-making with creative marketing strategies.

KEY RESPONSIBILITIES

• Develop and lead the performance marketing strategy, spanning paid search, social media, display, affiliate, and other digital channels to achieve growth objectives.
• Oversee campaign execution, ensuring initiatives are optimized for performance metrics such as ROAS, CPA, and CLV.
• Manage and mentor a team of marketing specialists, fostering growth and professional development.
• Collaborate with the Creative and Content teams to develop compelling assets and messaging that resonate with target audiences and align with Food52’s brand.
• Partner with Analytics to build and maintain reporting frameworks that provide insights into campaign performance and guide strategic decisions.
• Drive A/B testing initiatives across platforms to optimize ad performance, landing pages, and conversion rates.
• Manage performance marketing budgets, ensuring efficient allocation of resources and maximum ROI.
• Identify and test new performance marketing channels and opportunities to stay ahead of market trends and competitors.
• Work closely with cross-functional teams, including Product, Data, and Finance, to align on key business goals and priorities.
• Stay updated on the latest performance marketing trends, tools, and technologies to keep Food52 at the forefront of digital marketing innovation.

ADDITIONAL FUNCTIONS

• Regularly present performance insights and recommendations to executive leadership, highlighting successes and areas for improvement.
• Oversee the implementation of marketing automation tools and technologies to streamline campaign management and reporting.
• Ensure compliance with all advertising policies and data privacy regulations across performance marketing activities.

SUCCESS METRICS

• Achievement of performance marketing KPIs, including revenue growth, ROAS, and CPA targets.
• Increased customer acquisition and retention driven by strategic performance marketing initiatives.
• Clear and actionable reporting that informs and supports business decisions.
• Growth and development of the performance marketing team, fostering a high-performing and collaborative environment.
• Effective budget management, delivering campaigns that maximize impact within financial parameters.

QUALIFICATIONS

• 8+ years of experience in performance marketing or a related field, with at least 3 years in a leadership role.
• Proven track record of developing and scaling successful digital marketing campaigns across multiple channels.
• Strong analytical skills with expertise in platforms such as Google Analytics, Facebook Ads Manager, and other reporting tools.
• Experience managing multi-million-dollar marketing budgets with a focus on ROI optimization.
• Demonstrated ability to lead and develop high-performing teams.
• Excellent communication skills, with the ability to influence and collaborate across departments and levels.
• Deep understanding of marketing technology, including ad platforms, attribution tools, and automation software.
• A data-driven mindset combined with a creative approach to problem-solving.
• Passion for Food52’s mission and a keen interest in food, home, and lifestyle content.

WORKING AT FOOD52

Food52 is committed to providing our team with a competitive benefits package. Some of our benefits include: 

• Health benefits (medical, dental, and vision)
• Unlimited paid time off
• Monthly fitness reimbursement
• Citibike (NYC) or BikeTown (PDX) company-sponsored annual membership
• Generous employee discount across our brand portfolio
• 401K
• FSA / HSA

COMPENSATION 

For residents of CT, NJ or NY the compensation for this role is $180,000 - $200,000.  Factors us