Senior Marketing & Content Strategy Lead, Corporate & Investment Banking

About this role:

This role is responsible for developing client-centric marketing programs and content strategies for Wells Fargo’s Corporate & Investment Banking (CIB) businesses. Partnering closely with CIB leadership, the individual will lead the creation of differentiated, integrated campaigns and forward-looking thought leadership initiatives that deepen client engagement and elevate the firm’s industry credibility.  This position is available in Charlotte, NC; Minneapolis, MN; New York, NY; or Washington, DC, and offers a hybrid work schedule.  The Wells Fargo job profile is Senior Lead Marketing Consultant.

In this role, you will:

• Develop strategic marketing and content initiatives that elevate awareness of CIB’s growth, reinforce its market position, and drive market share.

• Design and execute multi-channel thought leadership programs that bring strategic priorities to life—both independently and in collaboration with external agencies.

• Optimize CIB content across all platforms and channels, ensuring alignment with audience expectations and channel-specific best practices (e.g., print, digital, video, podcasts, social media, whitepapers, newsletters, webinars, and events).

• Use qualitative and quantitative insights to inform content strategy, creative direction, and design decisions.

• Collaborate with UX designers to deliver a best-in-class user experience that boosts engagement, followership, and impressions.

Required Qualifications:

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• Experience crafting brand-building content strategies for investment banks, asset managers, and B2B financial services organizations

Desired Qualifications:

• Experience developing integrated content strategies that drive brand awareness and client engagement

• Experience designing thought leadership campaigns across various platforms and channels

• Experience utilizing qualitative and quantitative insights to refine content strategy

• Experience building strong relationships and collaborating across large organizations

• Experience presenting information in a manner that persuades, and influences decision makers

Office Locations & Pay Ranges:

• 401 South Tryon Street - Charlotte, NC ($139,000 - $217,000)

• 600 South 4th Street - Minneapolis, MN ($153,000 - $239,000)

• 150 East 42nd Street - New York, NY ($167,000 - $260,000)

• 1700 K Street, NW - Washington, DC ($167,000 - $260,000)

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$139,000.00 - $260,000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:

14 Nov 2025

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and compan