Senior Marketing CRM Analyst with SQL (all genders)

<h3>Company Description</h3><p>More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.<br/> <br/> We're on a mission to create joy for pets and their parents, driven by our core values of <strong>Care</strong>, <strong>Courage</strong>, <strong>Openness</strong>, and <strong>Simplicity</strong>. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.</p><h3>Job Description</h3><p>As our <strong>Senior Marketing CRM Analyst</strong>  you'll be the strategic owner of CRM data, reporting, and insight generation. You’ll play a crucial role in driving smarter decision-making across marketing department, ensuring our campaign efforts are being tracked and supported by meaningful data and generated insights. </p><p>You'll lead CRM data governance, champion insight-driven marketing, and mentor teams across the business on data literacy, digital analytics, and performance reporting. </p><p>  </p><p>Responsibilities: </p><ul><li><p><strong>Strategic CRM analytics Ownership :</strong> Lead the design and upkeep of CRM data frameworks, including campaign tracking and testing </p></li></ul><ul><li><p><strong>Analytics &amp; Dashboarding Leadership :</strong> Develop and own core dashboards and reporting structures to monitor CRM performance, campaign engagement, and repurchase behavior </p></li></ul><ul><li><p><strong>Insight Generation :</strong> Apply advanced analytics techniques to uncover trends in  email marketing activities - making recommendations to improve acquisition, re-engagement, and conversion </p></li></ul><ul><li><p><strong>Cross-functional Collaboration </strong>: Partner with local and central teams to deliver analytical support for business cases and marketing performance </p></li></ul><ul><li><p><strong>Tracking &amp; Audience Architecture :</strong> Oversee tracking initiatives, being responsible for customer lifecycle management and segmentation initiatives </p></li></ul><ul><li><p><strong>Training &amp; Knowledge Sharing :</strong> Lead internal workshops and training sessions on CRM compliance, reporting tools, and analytics best practices </p></li></ul><h3>Qualifications</h3><ul><li>3+ years' experience in CRM or marketing analytics </li><li>Experience in A/B test design and measurement </li><li>Bachelor's/Master’s in Business, Data Science, Statistics, Information Systems, or similar </li><li>Strong expertise in SQL, relational databases, and marketing KPIs </li><li>Hands-on experience with Tableau, Power BI, or similar BI tools </li><li>Hands-on experience with CRM platforms (ideally Braze), web-analytics tools like (Adobe Analytics or Google Analytics); knowledge of CDP  platforms (e.g. Tealium) would be a plus  </li><li>Skilled in Excel; Python knowledge is a plus </li><li>Strong communication and presentation skills </li><li>Fluent English; additional European languages are a plus </li></ul><h3>Additional Information</h3><p><strong>Additional Information:</strong><br/> With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: <strong>60% in-office, 40% remote</strong>, collaborating with colleagues across locations.<br/> <br/> <strong>Our benefits:</strong><br/> 🐾 20% discount in our zooplus shop<br/> 📖 Internal and external training<br/> 🎈 Team events<br/> #LI-Hybrid<br/> ✈️ Two extra vacation days and days off on 24th and 31st of December<br/> 🩺 Private medical care and life insurance<br/> 🍽️ Multicafeteria system including Multisport card</p><p> </p><p>Want to know more? Learn more about zooplus <a href="https://www.youtube.com/watch?v=o6R4rCjr2kQ&amp;t=1s">here</a>, and check out our <a href="https://www.linkedin.com/company/zooplus-se/">LinkedIn</a>, <a href="https://www.instagram.com/lifeatzooplus/">Instagram</a>, <a href="https://www.tiktok.com/@lifeatzooplus">TikTok</a> and <a href="https://www.youtube.com/channel/UCZPRxxw01uh50g1QvXNbMSA">YouTube</a> to get a glimpse into the zooplus culture.</p><p>zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.</p>