Director, Product Marketing

POSITION SUMMARY:

The Director, Product Marketing is responsible for leading the go-to-market strategy for life science research tools portfolio (instruments, software, assays, consumables, and services). This role owns market segmentation, positioning, messaging, strategic omnichannel campaign development, sales enablement, and competitive intelligence to drive pipeline, win rates, and profitable growth. This position leads a team of Product Marketing Managers across product offerings.

DUTIES AND RESPONSIBILITIES: 

• Strategy

o Own portfolio and product-level positioning, messaging, and value propositions by segment, persona, and use case;

o Define product messaging, positioning, and competitive landscape;

o Prioritize strategic opportunities that drive integrated campaign development and resource allocation.

• Content, Campaigns & Demand

o Direct omnichannel campaign strategy with Marketing Communications and Digital teams(events, content, advertising, email, SEM, social); set goals and budgets;

o Lead buyer-journey content mapping and experimentation standards (CTR, CVR, CPL, pipeline contribution) across teams;

o Sponsor thought leadership with key opinion leaders, testimonials, and data programs (white papers, posters, publications) tied to positioning.

• Sales Enablement

o Define enablement strategy and ensure Sales has battlecards, playbooks, positioning, and persona narratives;

o Partner with Commercial Ops on campaign setup, tracking architecture, and marketing automation governance.

• Metrics & Performance

o Own the KPI framework and dashboards to include but not limited to marketing and sales qualifying leads (MQL/SQL), pipeline, win rate, sales cycle, website engagement, and content ROI.

o Run QBRs and post-launch reviews; use data and experimentation to refine messaging, promotions, and sales plays.

EXPERIENCE AND QUALIFICATIONS:

• Bachelor’s degree in life sciences, engineering, or related field required; 

o Advanced degree preferred.

• A minimum of 10 years in Product Marketing (or closely related commercial roles) within life sciences/biotech/diagnostics. 

• A minimum of five years of experience managing teams with cross-functional influence across Sales, Marketing, Product Management, and Research & Development.

KNOWLEDGE, SKILLS AND ABILITIES:

• Deep understanding of scientific buyer journeys, procurement dynamics, and evaluation criteria in academia and industry.

• Demonstrated excellence in positioning/messaging, competitive strategy, and sales enablement.

• Proven success launching and scaling complex research tools/platforms.

• Exceptional communication and storytelling skills—with the ability to translate complex science into clear business value.

• Strong leadership skills with demonstrated knowledge and understanding of staff management practices and processes and the ability to establish accountabilities and expectations and manage performance to achieve results.

• A professional presence and strong interpersonal skills for interacting in a courteous, timely, and diplomatic manner with all levels of employees as well as other parties/stakeholders involved with the company.

• Demonstrated propensity to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilities.

• Strong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes.  Ability to build/foster relationships.

• Demonstrated critical thinking and analytical skills, as well as the ability to handle complex situations and demonstrate sound judgment and problem solving. 

• Excellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverables.

• Proficiency with commercial tech stack (e.g., Salesforce, Marketo, Google Analytics, etc.).

• Ability to travel that can include overnight stays and working outside normal business hours as needed. 

PHYSICAL DEMANDS:

While performing the duties of this job, the individual is frequently required to sit and stand for long periods. The individual is occasionally required to walk;