Sr. Brand Manager, Creative Capabilities

Job Description

Kraft Heinz aims to be the undisputed creative leader in food, pushing the boundaries of creativity in marketing, branding and experience. We strive to lead the future of food and consumer experience as we grow the relevance of our iconic brands with new generations, and  build meaningful connections that make our brands indispensable in consumers’ lives.

The Senior Manager of Creative Capabilities is a leader who will own the ACE (Accelerating Creative Excellence) Program for Kraft Heinz North America – leading the implementation, administration and continuous improvement of the existing program, and spearheading the vision, plan and roll-out of an evolved program to further elevate KHC’s creative capabilities. You will drive excitement, education and exposure across the marketing organization as we continue to push the boundaries of creativity and innovation.

Key Components of the Role (Job Responsibilities)

As leader of the Kraft Heinz ACE (Accelerating Creative Capabilities) Program, you will play a pivotal role in driving our creative vision, culture and performance by ensuring that our creative teams are confidently equipped, measured and incentivized to deliver exceptional work:

• Responsible for the evolution of the Kraft Heinz ACE program – expanding scope and impact of current core pillars and creative capabilities by understanding gaps, prioritizing, and setting practical plans to close them.

• Drive full global roll-out and coordination of ACE across North American and International Zones. Design the external ACE Creative Council and lead them in gathering work cross-collaboratively to be reviewed on a quarterly basis by external panel of creative leaders.

• Design the Global ACE Creativity Awards – from award submission process, show production, managing external judges.

• Requires a level of hands-on experience to understand the point of view of marketers and their agency partners.  They need to be fluent in brand foundations, briefs and critical brand building activities (e.g. strategy, consumer, insights, design, craft, etc.) to influence all brand pillars tools.

Qualifications

• Curious, courageous, collaborative and strategic leader passionate about the power of brand, communications & consumer experience to impact strategic direction of business

• Hands-on experience via client and/or agency-side roles to understand the point of view of marketers and their agency partners. 

• Demonstrated fluency in brand foundations, briefs and critical brand building activities (e.g. strategy, consumer, insights, design, craft, etc.) to influence all brand pillars tools.

• Excellent communication and storytelling skills, with the ability to create compelling narratives.

• Ability to inspire and impact a broad team to think bigger, faster, and braver than before, without direct authority

• Models resiliency in a dynamic, fast paced work environment where ideas and opportunities happen fast and require flexibility requiring simultaneous project management and “never settle” demeanor

• Strong communication, influence and relationship building skills with comfort presenting & get consensus from key collaborators

• Ability to drive the agenda in ambiguous situations where path needs to be built

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com .