Director, NA Specialty Care and Launch Omnichannel Orchestration Lead

Job Title: Director, NA Specialty Care and Launch Omnichannel Orchestration Lead

Location: Cambridge, MA, Bridgewater, NJ

About the Job

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication. 

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.  

The NA GTMC OC team has been created to: 

• Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes  

• Free up capacity in marketing teams to focus on brand and content strategy 

• Accelerate and standardize omnichannel operations processes 

• Improve sharing of best practice 

• Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts 

• Realize efficiencies and economies of scale across the North America and Global marketing organizations 

The NA Specialty Care and Launch Omnichannel Orchestration Lead role is accountable for overseeing the team and key processes that transform Gen Med brand’s customer engagement plans into high performing HCP and Patient omnichannel campaigns, with a focus on speed-to-market, innovative capabilities, and continuous improvement. The team of Orchestration leads will be the brands’ essential partners in getting the right message to the right customer via the right channels at the right time. 

Main Responsibilities:

• Execute a comprehensive analytics-driven Omnichannel Orchestration strategy, aligned with key stakeholders and driving to the wider Omnichannel vision 

• Manage a team of Orchestration Leads to drive effective pull through of customer engagement plans into a comprehensive, analytics-driven omnichannel campaign 

• Collaborate with orchestration analytics colleagues to integrate data insights relevant to orchestration objectives 

• Develop and drive a mechanism to identify, prioritize, and coordinate delivery of omnichannel capability initiatives, prioritizing initiatives that drive significant value for brands and align with the wider omnichannel vision  

• Work with web, media, social, print, and other channel colleagues to create effective content pull through processes, ensuring fast speed-to-market  

• Maintain a clear line of sight to Sanofi’s US customers, ensuring that actionable customer insight is fed into key marketing decisions, and monitoring Sanofi’s collective marketing outreach to customers and segments 

• Ensure continuous monitoring and adaptation of omnichannel campaigns to achieve marketing objectives, advising brands on effective tactical shifts 

• Ad