Head of Global Campaigns & Demand Generation, Center of Excellence

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Our Approach to Work

We lead with personalization and choice in all of our people programs. We have disrupted the traditional view that all employees have the same needs and wants. We offer our employees the opportunity to choose what works best for them as often as possible - from your wellbeing support to your growth and development, and beyond!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office with some flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate on the industry’s best cybersecurity solutions together!

Job Description

Your Career

Reporting into the CMO directly, as the Head of Global Campaigns and Demand Generation, Center of Excellence you will have strategic responsibility for developing and implementing comprehensive marketing campaign strategies across the Palo Alto Networks portfolio. This position plays a critical role in driving brand awareness, market share, and revenue growth globally. You will lead a team of marketing professionals and collaborate closely with marketing leadership and cross-functional teams to ensure alignment with global and regional business objectives.

Your Impact

• Develop and execute a comprehensive global strategy for campaigns and demand gen aligned with Palo Alto Networks business objectives and revenue targets
• Develop a comprehensive marketing strategy from Brand to Demand with connected messages across the full funnel to drive pipeline growth and customer acquisition
• Oversee all aspects of the demand generation funnel, from lead generation to qualification and pipeline creation
• Collaborate with other heads of marketing functions, such as Product Marketing, Regional Marketing, Corporate Marketing and Marketing Operations to leverage expertise and resources
• Provide leadership to design and implement transformation to scale operations and support Palo Alto Networks' growth strategy
• Seek ways to continuously optimize for high performance, efficiencies, and scale
• Establish metrics for campaign effectiveness, analyze performance data, and optimize campaigns based on insights to continually improve ROI and impact
• Utilize core marketing & sales tools for data insights and reporting 
• Enable & empower geo-aligned senior demand generation leaders to align global strategies and campaigns to localized sales and market needs
• Communicate regularly with regional stakeholders to understand market trends, competitive landscapes, and customer needs
• Lead and inspire a diverse team of marketing leaders and professionals, fostering a culture of innovation, collaboration, and excellence
• Foster a collaborative and innovative team culture that encourages creativity and excellence in execution
• Analyze performance data, generate actionable insights, and make data-driven recommendations for continuous improvement
• Provide regular updates to senior sales leadership on campaigns  performance, challenges, and opportunities

Qualifications

Your Experience 

• Proven track record (15+ years) of success in campaign and demand generation leadership roles within the enterprise/larger enterprise tech industry, Cyber Security is a plus
• Deep experience in the multi-pronged demand generation functions (field, channel, digital, campaign)
• Global leadership experience with a deep understanding of different geographic requirements and go-to-market strategies
• Demonstrated success acting as the business partner to executives (Product, Marketing and GTM, leading change in times of ambiguity
• Experience in generating new and innovative approaches to problems and challenging the status quo and is constantly looking for ways to change the game
• Proven track record of innovation, creativity and leading iteration
• Demonstrated success acting as the business partner to executives (Product, Marketing and GTM, leading change in times of ambiguity
• Solid experience inclusively communi