SVP, Brand Management - Sports & Lifestyle

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

As the SVP, Brand Management - Sports & Lifestyle (Reebok), you will play a pivotal role in the global integration of the Reebok brand into the Authentic Brands portfolio. This critical position requires close collaboration with the Global President, Sports & Lifestyle, regional leaders, and corporate teams to execute and continuously refine strategies that leverage Reebok’s heritage and prestige to drive brand growth and sales.

We are looking for a visionary leader with deep expertise in footwear, brand licensing, retail, and eCommerce, complemented by a robust network within the licensing and retail sectors.

In this role, you will hold ultimate accountability for the brand’s performance and spearhead new business development initiatives across the region.

 

What You’ll Be Working On

Develop and lead Authentic’s territory strategy.

• Manage the strategy and execution of a multi-million-dollar business, including planning, revenue forecasting, and business analysis to inform go-forward plans for growth and efficiency
• Work collaboratively with Authentic’s corporate international leadership team to develop and execute the strategy for expansion in the region
• Develop and implement business plans to ramp up business development and awareness of the company’s brand portfolio
• Position Authentic’s entertainment brands competitively; monitor competitor product efforts, site changes, and industry trends; work proactively to sustain the strength of brands and products
• Work collaboratively with licensees to develop and execute critical action plans, including product initiatives, wholesale and retail distribution efforts, and digital and social media marketing
• Manage the strategy and execution of a multi-million-dollar business, including planning, forecasting, and analyzing results to define a go-forward plan for growth and efficiency to increase online sales and optimize the customer experience

 

Lead territory business development

• Formulate a development strategy that generates a new business pipeline; incorporate regional and categorical nuances into the sales strategy
• Work with corporate and local People & Culture to source and recruit a business development team that prospects, qualifies, and closes new licensing and direct-to-retail deals.
• Take a hands-on approach to business development; work closely with the business development team to drive sales activity and close deals
• Leverage your network of contacts to schedule discussions and meetings with target licensing and retail prospects

 

Establish, manage, and optimize a high-performing team

• Serve as leader and manager of the territory team including business development, partner management, marketing, legal, and shared services