Senior Content & Relationship Strategist

Business Wire, a Berkshire Hathaway company, is the global market leader in press release distribution and regulatory disclosure. We are on a mission to redefine how organizations connect with their audiences - and that’s just the beginning!
Organizations, large and small, depend on us to accurately publicize market-moving news and multimedia, and generate social engagements that develop interactions with their target audiences.
About the RoleBusiness Wire is seeking a Senior Content & Relationship Strategist to join the Product & Strategy team. This person will direct the vision and build-out of a multi-channel audience-growth and distribution roadmap, including development of new types of content for these subscribers. This role is for a hands-on, strategic thinker who can outline and communicate a big vision, while aligning with internal stakeholders to make it happen and evangelizing this growth opportunity across the company. This individual will have a direct impact on the go-forward success of our products and corporate growth, as well as a keen eye toward future monetization and retention strategies for our content and media subscribers to position Business Wire as an innovator and thought-leader in the marketplace. 
What You'll DoAudience Growth·       Establish go-forward vision for expansion and growth of our subscriber network into a larger “audience” model, aligned with future multi-channel (social/multimedia) aspirations ·       Develop and socialize a plan to identify, engage and develop new subscribers, audience segments and repositories for a growing content pipeline ·       Evangelize expanding "audience" strategy, delivering regular progress updates to internal teams and external stakeholders (clients, prospects, trade associations, industry) ·       Direct and oversee products that encourage increased engagement among existing subscribers ·       Organize, hire and develop SME personnel with accountability to lead engagement efforts in new areas ·       Regularly report-out on operational and strategic progress to department and executive management 
Content Development·       Partner with Product Managers to ensure timely availability and readiness of new content-types to serve expanding audiences as they come online (e.g. audio to Podcasters, shortform multimedia to social) ·       Lead strategic Product Management efforts around content-transformation, including the ability to generate multiple new forms of content from submitted client materials ·       Develop and champion a proprietary content strategy, leveraging Business Wire’s unique content stream to generate value-added, original content (news, analysis, data) that can be licensed for growth ·       Ongoing evaluation of technology, media and communications (PR/IR) industry trends to inform content and network-growth aspirations, evolving your approach and tactics as appropriate 
Strategic Relationships·       Identify new business partners to support company goals and objectives, content and Product needs ·       Develop and socialize a plan to grow our content-licensing, including necessary capabilities and investment needed  ·  ��    Assess and determine contractual distribution and licensing overlaps with an eye toward recognizing efficiencies ·       Perform ongoing fit/gap assessments for partners along with sourcing and evaluating new opportunities ·       Create standardized cost-models to support new contractual agreements ·       Advise on aligning existing contracts to common standards where feasible (term, renewals, scope) 

What You'll Need

• 10+ years of increasing responsibility in Product Strategy, Corporate Strategy or Consulting roles in media, digital content, information services, SaaS or subscription-based businesses 
• Past experience creating content and distribution strategies that resulted in new products, subscriber/revenue growth, stickiness and competitive advantages with rapid adoption 
• Prior experience recruiting and engaging with existing and potential partners with an eye toward developing relationships aligned to business goals 
• Self-starter and motivated individual who takes ownership and accountability 
• Demonstrated data-driven approach to making decisions 
• Strong financial acumen, including negotiating and reviewing contracts and agreements 
• Excellent communication skills and experience working with stakeholders at all levels 
• Competitive and ambitious drive to see our products succeed, gain traction and ensure strong adoption 
• Inquisitive thinker who is eager to incorporate learnings into ongoing efforts 
• Strong partner and collaborator, working closely with internal and external resources to achieve business goals 
• Perceptive and insightful nature, able to determine trends early on, recommend strategies, and adapt tactics 
• BA/BS/