VP, VIP Customer Development

Company OverviewFanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.  As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
OverviewThis individual will leverage Fanatics’ differentiated position with leagues, players, and teams as well as their current 90M users to create build out our unprecedented loyalty program, with focus on growth of our VIP program and customer base.  They leverage data and insights from Fanatics’ multiple lines of business to grow our high value customer segment. Furthermore, this individual will create new loyalty offerings and partnerships that unlock the value of the full Fanatics digital sports platform, including apparel, gaming, collectibles, tickets, and other offerings.  Through a suite of innovative and compelling loyalty experiences, they will develop the strategy to acquire new customers and to reengage and enhance the lifetime value of existing Fanatics customers.Fanatics VP of Customer Development will be instrumental in building strong relationships with high value customers, acquiring new business and driving incremental revenue throughout the Fanatics portfolio.  They will also be critical in helping develop a personalized, strategic approach to building a top-tier customer base and driving brand loyalty. This individual should have deep relationships with high value sports and online gaming and/or collectibles customers, and utilize their networking skills to integrate, and maintain them, into the business.  He or she will be entrepreneurial, passionate about launching new initiatives, and highly experienced at building a book of business across various categories.  They will create long-lasting relationships with these high value customers by providing exemplary customer service, driving incremental revenue and finding new business through all appropriate networks. The VP of Customer Development will report directly to the head of VIP Customer Development and work closely with leadership, account managers and marketing teams, along the broader Fanatics businesses. What You’ll Do:·       Utilize Fanatics programs, partnerships and strategic roadmaps to drive revenue, while maintaining strong brand affinity to the company and value to our customers·       Develop strong relationships with high value customers to create brand loyalty and incremental revenue through all Fanatics businesses·       Utilize existing networks to meet new customers, develop new leads and build long lasting relationships·       Travel to prospect regions and markets to find key strategic relationships and high value customers to introduce to the Fanatics brand                                                                                                                   ·       Work with regional and local team members on all events and activations to ensure valued clients are in attendance, receive premium experiences and understand the long-term benefits being a Fanatics customer·       Market Fanatics assets to new and existing customers to build and maintain strong relationships and brand loyalty while upholding the Fanatics brand·       Assist other teams in building a pipeline of prospective customers, develop deep industry relationships, and formalize partnerships with top brands to generate value exchange between companies·       Observe and report back on key competitive insights and value propositions provided to customers of competing brands What We’re Looking For: ·       10+ years of business development and relationship marketing experienc