Director, Pricing - FIFA World Cup 26™

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Position Overview:

The Director of Pricing will be responsible for developing and implementing comprehensive pricing strategies to optimize revenue generation while ensuring accessibility for fans of all demographics for FIFA World Cup 26™. This role requires a blend of strategic vision, data-driven analysis, and stakeholder management to balance the financial objectives of the event with the goal of maximizing fan engagement and satisfaction.

Key Responsibilities

• Pricing Strategy Development:

  • Lead the development of pricing strategies for tickets, hospitality packages, and other event-related products and services.

  • Conduct market research, competitive analysis, and consumer segmentation to inform pricing decisions.

  • Collaborate with internal partners, including strategy & analytics, product architecture, marketing, and finance teams to align pricing strategies with overall event objectives.

  • Identify and optimize pricing decisions across venues & all hospitality products – including suites and custom packages

• Revenue Optimization:

  • In partnership with the strategy & analytics team, utilize pricing analytics and forecasting models to maximize revenue across various ticket categories, seating sections, and sales channels.

  • Implement dynamic pricing strategies to respond to changes in demand, market conditions, and competitor pricing.

  • Identify opportunities for revenue enhancement through upselling, cross-selling, and premium offerings, such as VIP experiences and corporate hospitality packages.

• Inventory Management:

  • Develop and implement a master inventory tracking system to optimize inventory strategy across sales channels.

  • Develop and maintain a mastery of our internal workflow processes and inventory management system, including data analytics models and overall reporting cadences.

• Reporting & Analytics:

  • Coordinate with product architecture, strategy & analytics, operations and other functional areas to constantly evaluate current inventory and assets against the overall financial roadmap and anticipate future needs.

  • Partner with strategy & analytics team to ensure there is a range of dashboards and reports available to provide timely and accurate insights into sales channels & results, as well as impacts of pricing decisions on sales volumes.

• Accessibility and Inclusivity:

  • Develop pricing structures and promotional initiatives to ensure accessibility and affordability for fans from diverse socio-economic backgrounds.

  • Collaborate with fan engagement and community outreach teams to identify opportunities for discounted ticket programs, fan zones, and grassroots initiatives.

  • Monitor ticket distribution and sales patterns to address any disparities or barriers to access for underrepresented groups.

• Risk Management and Compliance:

  • Mitigate pricing-related risks, such as ticket scalping, counterfeit sales, and price gouging, through robust control measures