Executive Director of Brand Sales
ResonateAbout the role
Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team!
As we continue to grow, we’re looking for a high-performing, consultative Executive Director, Brand Sales to drive revenue growth within a defined territory or named account list. This is a senior-level role for a proven sales leader who thrives in a fast-paced environment and is passionate about helping brand-side marketers harness the power of data and consumer intelligence. You’ll take full ownership of the sales cycle — from prospecting and pipeline development to deal close — while collaborating closely with internal teams to deliver tailored solutions that meet client needs.
As the face of Resonate to brand marketers, insights teams, and marketing executives, you’ll lead with a deep understanding of client challenges and a clear vision of how our data-driven platform can unlock business value. If you’re a strategic seller with a knack for building relationships, influencing decision-makers, and consistently exceeding targets, this role is built for you.
Key Responsibilities
- Create and drive revenue within a specified territory or list of named accounts
- Clearly and passionately present Resonate’s data & software solutions to client-side buyers in data analytics, consumer insights & research, brand management, and marketing leadership roles.
- Maintain full ownership of your territory/assigned target clients and sales cycles – from lead generation through successful deal close, pulling in necessary resources from Resonate to assist as needed.
- Prospect territory and generate a high volume of quality meetings with viable prospects to build a strong revenue pipeline. Provide regular sales forecasting, sales plans, and other “heads-up” reporting to sales management.
- Qualify prospects based on needs, timing, budget, authority and fit.
- Understand prospect’s/customer’s organization, processes, objectives, challenges, and politics.
- Establish relationships at all levels of prospect’s/customer’s organization and be the primary point of contact to Resonate. Engage in a consultative sales process to understand each customer’s wants/needs/goals in order to determine and communicate where Resonate can deliver maximum value.
- Collaborate with the Resonate solutions engineering, product, and support teams to refine requirements and deliver business solutions.
- Ensure 100% customer satisfaction and retention.
Qualifications & Experience Requirements
- 5+ years of proven success selling analytics/software/data solutions to marketers is required, ideally with direct connections to CRM/CDP/digital/mobile/social ecosystem.
- Strong foundation of contacts & relationships with marketing decision-makers in two or more industry verticals; with a proven ability to open doors and develop/grow new client relationships.
- Successful sales track record at or above quota and demonstrated ability to build and manage a pipeline for systematic success.
- Superb solution and consultative sales skills with the ability to apply creative thinking to the sales process.
- Exceptional communication and interpersonal skills.
- Sales Tools: Salesforce, Salesloft, Mindtickle, Microsoft Suite, Slack
- Bachelor’s Degree required
Personal Success Characteristics
- Have endless curiosity about clients’ data and business challenges and possess the problem- solving skills to help them find solutions.
- Have a passionate belief that Data, software and good data analytics are game changers for a customer’s business.
- Learn fast, apply what you’ve learned, and build on it methodically to master new skills and insights quickly.
- Have a high
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