Customer Engagement & CDP Manager

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

The Role

Logitech’s E-commerce (DTX) team is seeking an experienced Customer Engagement & CDP Manager to lead efforts to unlock the full revenue potential of our Customer Data Platform (CDP). With multi-million-dollar growth revenue goals for the fiscal year, this role will drive personalized customer journeys, optimize engagement strategies, and align with Marketing and Commercial teams to meet ambitious financial targets through a best-in-class personalized shopping experience with tailored content. (We are not trying to be an Amazon or Best Buy product catalogue, we are trying to be a shopping destination)

This high-impact position will be responsible for setting and delivering against revenue goals, managing a P&L connected to CDP initiatives, and ensuring Logitech maximizes both global scalability and regional value. The ideal candidate will bring deep years of experience in e-commerce, a strong background in CDPs (preferably Salesforce), and expertise in managing strategic metrics like customer lifetime value (LTV) and performance-based KPIs.

Key Responsibilities 

Revenue Ownership & P&L Management:

• Own revenue targets directly tied to CDP activity, shaping strategies to achieve multi-million-dollar goals.

• Build, monitor, and manage budget for CDP initiatives, ensuring alignment with global e-commerce marketing and operational objectives.

• Collaborate with regional and global commercial teams to set financial goals and deliver strategies tailored to diverse customer bases and market dynamics.

CDP Strategy & DTX CDP Roadmap Ownership:

• Take ownership of Logitech’s CDP strategy, ensuring optimal adoption and driving efficiencies across global e-commerce operations spanning 130+ websites in over 20 languages.

• Develop and own the DTX CDP roadmap, aligning with Logitech’s global objectives and identifying key milestones, dependencies, and compliance requirements.

• Partner with cross-functional teams (CRM, content marketing, paid media, and technical teams) to align data-driven strategies and ensure seamless collaboration focused on enhancing DTX goals and touchpoints, ensuring buy-in and alignment across teams.

• Build scalable frameworks for customer journeys and personalized experiences tailored to diverse regional needs, leveraging AI-driven automation to reduce costs and improve performance.

• Monitor progress, manage risks, and adjust the roadmap as needed to maintain accuracy and strategic relevance.

Technical Leadership & CDP Optimization:

• Serve as the subject matter expert for Salesforce CDP, including Marketing Cloud, and Data cloud, as well as integrations with external systems.

• Lead the implementation and optimization of CDP workflows, ensuring seamless integration of data sources for a unified customer view across all platforms.

• Partner with Analytics team to implement data governance practices to ensure data privacy and security while adhering to corporate and divisional compliance policies.

• Leverage the CDP to activate customer data for personalization, targeted campaigns, and improved customer service.

AI-Driven Innovation & Efficiency

• Incorporate AI technologies into CDP strategies to streamline processes, accelerate campaign speed, and generate personalized content at scale.

• Identify opportunities for automation and data intelligence to drive measurable improvements in efficiency across digital touchpoints.

• Continuously evaluate emerging technologies and trends to enhance CDP capabilities and maintain Logitech’s competitive advantage in e-commerce innovation.

Collaboration & Cross-Functional Impact:

• Be a strong project manager to partner closely with CRM and content marketing teams to align CDP-powered strategies with overarching customer engagement and personalization goals.

• Act as the technical and strategic bridge between sales, marketing, IT, and other key teams, ensuring cross-functional collaboration on CDP initiatives.

• Educate stakeholders on CDP capabilities and drive adoption to ensure maximum utilization of the platform across departments.

Customer Engagement