Market Development Manager

 

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

 

Job Summary:

We are seeking a strategic, results-driven Market Development Manager to lead growth across VRR’s walk-in and indirect channels, including Group, Wholesale, SRS Attachment, and Referral programs.

This role will develop and execute in-resort and City location marketing and activation strategies to drive VRR’s rental growth and expand market share. You will serve as the market insights lead, collaborating with teams across Marketing, Sales, Analytics, and Operations to bring strategies to life and measure impact.

As part of a high-performing team focused on business growth, you will help strengthen existing channels and explore new opportunities. Success requires a growth-oriented, innovative thinker with strong collaboration and execution skills.

 

Job Specifications:  

• Starting Wage: $69,000 - $75,000 + annual bonus 

• Employment Type: Year Round 

• Shift Type: Full Time

• Minimum Age: At least 18 years of age 

• Housing Availability: No 

 

Job Responsibilities: 

Strategic Planning:

• Lead the reimagination and execution of City and in-resort marketing strategies to drive traffic into VRR’s rental and retail locations and maximize guest acquisition.
• Identify and pursue opportunities to strengthen existing initiatives and unlock new growth.
• Lead execution of the strategic marketing plan to drive market share growth across target customer segments and geographic regions.
• Translate business objectives into actionable marketing strategies that align with long-term growth priorities and deliver measurable results.

Project management:

• Develop and deploy integrated marketing campaigns across digital, print, in-store, and partnership channels to increase brand visibility and customer acquisition and conversion.
• Be the main point of contact for field leadership on ideation and execution of City and regional marketing opportunities.
• Manage budget and resource allocation to optimize campaign performance and ensure efficient use of marketing spend.
• Provide the regional playbook for in-market strategy directives

Reporting and Insights:

• Monitor market trends, competitive activity, and customer insights to identify growth opportunities and adjust tactics accordingly.
• Track, analyze, and report on key performance metrics to assess effectiveness of marketing initiatives and inform future strategy.

Cross-Functional Collaboration:

• Collaborate cross-functionally with Sales, Product, Analytics, and Operations teams to ensure marketing efforts are aligned with broader business initiatives and align with resort branding.
• Show up as a leader that fosters and supports a high performing team and culture focused on innovation, accountability, and results.

  

Job Requirements: 

• Bachelor’s Degree preferred
• 5+ years of experience in marketing, relationship management
• 3+ years of leadership experience preferred
• Experience with Adobe Illustrator, Word Suite, Excel and PowerPoint
• Passion for marketing, business development and innovation
• Strong business acumen, with a demonstrated track record of driving profitable b