Director, B2B Marketing - International

Join Tubi (www.tubi.tv), a division of FOX Technology, a premium streaming service leading the charge in making entertainment accessible to all. Tubi is an ad-supported video-on-demand (AVOD) service headquartered in San Francisco. With over 50,000 movies and television shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners featuring content from every major Hollywood studio, Tubi gives entertainment fans an easy way to discover new content that is available completely free. Tubi's library has something for every member of our diverse audience, and we're committed to building a workforce that reflects that diversity. We're looking for great people who are creative thinkers, self-motivators, and impact-makers looking to help shape the future of streaming.

About the Role

Tubi is looking for a Director of B2B Marketing, International to join our B2B Marketing team focused on supporting Tubi’s sales channels across CA, AUS, LATAM and UK. Reporting to the VP of B2B Marketing, you will spearhead the strategy for Tubi’s B2B efforts across our international footprint. 

With an emphasis on sales enablement and content marketing this role will be responsible for establishing our international marketing strategy and regional implementation plan inclusive of industry partnerships and events, thought leadership and sales collateral. 

This position can be based in New York or London and will require some travel, both domestically and internationally. 

Duties & Responsibilities

• Lead the development of demand generation strategies, sales enablement, content marketing, measurement and optimizations for international regions in support of channel sales partners 
• Develop measurement plan and tactics to optimize B2B marketing efforts, further connecting marketing and sales activities to revenue and retention across international regions 
• Develop localized content intended to stimulate interest, drive engagement and consideration for Tubi’s solutions including: pitch decks, case studies, infographics, explainer videos and more, to be distributed across multiple sales and marketing channels
• Hire and manage international B2B marketing manager focused on supporting this role and carrying through executions based on a foundational strategy across content management and sales enablement. 

Qualifications:

• Deep knowledge of advertising industry and experience in working across international media markets 
• General knowledge of the video investment ecosystem
• In-depth knowledge of marketing metrics
• Excellent writing and presentation development
• Critical thinking skills - you can analyze data, identify trends, and provide evidence-based recommendations
• Know your way around the tools of the trade–ex: CRM, marketing automation, social listening platforms. 
• Project management - attention to detail while also driving towards long-term goals
• Creative bent - you have the ability to take projects from initial concept stages through to completion with a resolve to create the best customer experience

Basic Requirements:

• 7+ years of marketing experience within the advertising, ad tech and/or relevant marketing organizations 
• Bachelor’s Degree
• Impressive references and portfolio of previously published work

#LI-Hybrid

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, long term incentive plan, and various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.California, New York City and Westchester County, NY$160,000—$190,000 USD

Tubi is a division of Fox Technology, and the majority of all US-employee benefits are covered by FOX Employee Benefits, summarized here.  The following distinctions below outline the differences between the Tubi and FOX benefits:

• For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time
• For all US-based employees, Tubi offers 12 paid "Tubi Holidays" in addition to the 11 FOX Corporate Company paid holidays
• For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters
• For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Pa