Brand Manager, Soft Products

About Harry’s

Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources.

Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. Driven by a mission to “Create Things People Like More,”  the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. 

 

The Harry's working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Tuesdays & Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

 

About the team

The Harry’s Brand team is dedicated to building a men’s grooming brand that puts the customer at the core of everything we do: understanding the needs and motivations of our shoppers is critical to ensure what we’re building resonates powerfully with our target. 

We are a highly strategic function and think through the implications of marketing activity across channels and surfaces with our consumer and brand goals in mind.  We interface and communicate with multiple areas of the business including Retail, Creative and Design, Growth Marketing, Category Analytics, Shopper Marketing, and many more. 

At Harry's we're small but incredibly ambitious, and we've got big plans for the future. Cracking the men’s grooming market is a big job, and we are looking for someone who is up for the challenge.

 

About the role

We are seeking a thoughtful and dynamic Brand Manager with a passion for commercializing innovative products, helping to build brands and developing and implementing groundbreaking strategies that drive omni-channel growth. The ideal candidate is proactive, collaborative and adept at solving complex problems through creative solutions. You should demonstrate a strong bias for action and have a proven track record of driving brand growth and equity, spearheading product commercialization and executing breakthrough go-to-market plans.

As a Brand Manager for Soft Products, you will play a critical role in shaping the future of Harry’s as we expand our footprint beyond shave. You will own and drive growth across three strategically important and high-potential categories, each central to the next phase of brand expansion. This role offers the opportunity to lead end-to-end brand management, from insight to execution, and make a significant impact at a pivotal time for the business.

What you will accomplish:

• Lead category strategy and execution in partnership with the Senior Brand Director to unlock growth opportunities, build brand awareness, and deepen customer loyalty in categories outside of shave.
• Support the development of the innovation pipeline — drive category growth by identifying white space opportunities, shaping the product roadmap, and leading cross-functional teams (Product Development, R&D, Finance) through concepting, validation, forecasting, pricing, and go-to-market execution.
• Analyze business performance and consumer insights to identify trends, inform strategy, and optimize brand performance across channels.
• Develop and launch go-to-market plans for new products, creating compelling value propositions and marketing strategies to drive awareness, trial, and repeat.
• Monitor in-market performance and brand KPIs, using data and testing to inform decision-making and continuously improve marketing effectiveness.
• Distill and champion key product differentiators by understanding what’s resonating with consumers and embedding those insights into positi