MedTech Brand Manager

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Communications & Corporate/External Affairs

Job Sub Function:

External Communications

Job Category:

Professional

All Job Posting Locations:

Cincinnati, Ohio, United States of America, New Brunswick, New Jersey, United States of America

Job Description:

We are searching for the best talent to join our team as the MedTech Brand Manager for our Sector brand team. This role is ideal for a design-minded individual who understands how to build brand as a business asset. You will help shape how the MedTech brand is expressed across sector, business unit, and customer-facing touchpoints, ensuring a consistent, elevated look and feel that builds equity and meaning in the Johnson & Johnson brand. This position can sit out of our New Brunswick, NJ or Cincinnati, OH office locations on a hybrid schedule.

 

This individual will serve as a brand advisor to Business unit (BU) brand leads and brand ambassadors, counseling teams on highly visible activations, milestones, and brand-critical moments. This role will include managing the JJMT brand mailbox, maintaining the JJMT brand review and approval process, and partnering with cross-functionally  to provide clear guidance, governance, and hands-on support that drives collaboration, brand fit and competitive advantage.

 

Success in this role requires balancing structured processes with sound judgement and adaptability.

Key Responsibilities

• Support day-to-day Brand Review operations and governance processes:

  • Monitor the Brand Review inbox and queue

  • Triage submissions, help organize review priorities

  • Provide timely, practical guidance on campaign assets, program names and wordmarks, event collateral, and more.

  • Manage routine requests and escalate complex issues to appropriate team members.

• Partner with Brand leads across business units to help implement the MedTech brand across assets and support consistent brand execution.

• Maintain Brand Review standard operating procedures (SOPs), helping keep them practical, clear, and reflective of current business needs.

• Support social media brand governance by reviewing social content, providing brand guidance, and partnering with social leads to help ensure platform-appropriate brand consistency.

• Help maintain and expand a reusable social media template library and component toolkit to support on-brand content production across teams.

• Identify and integrate appropriate AI capabilities into brand workflows, templates, and governance processes to improve efficiency, consistency, and scalable content development while maintaining brand and compliance standards.

• Coordinate production of the MedTech Brand quarterly newsletter: gather content, support layout development, and help coordinate distribution to keep partners informed of brand updates, wins, and guidance.

• Support creative explorations with agency partners by helping prepare briefs, coordinate timelines, and review concepts that broaden MedTech’s visual language and asset diversity.

• Assist with the development of new visual assets, including medical illustrations, hero product illustrations, photography, and iconography, and help ensure high-quality, metadata-tagged additions to the Brand Center.

• Coordinate with the Enterprise Brand team to help implement enterprise visual identity updates and support consistent, compliant MedTech applications.

• Track and report on brand consistency and the effectiveness of brand tools and processes, sharing observations and recommended improvements