Performance Marketing Coordinator

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to revolutionize commerce globally to make moving money, selling and shopping, personalized and secure. 

Job Description Summary:

As a part of the Churn & Retention team, the Marketing Coordinator will drive and execute impactful programming to re-engage lapsed PayPal users at scale by:
• Delivering against program targets for Net New Active users and Churn Saves through always-on incentive programming and continued test & learn experimentation
• Supporting and executing backlog (learning agenda) of Growth experiments to re-engage churned users with tailored, impactful programming
• Engaging agile team inclusive of dedicated resources across Marketing Operations, Analytics & Creative to launch programming across both owned and paid channels
• Working cross-functionally with Brand, Legal, Risk, Product, & other segment marketing teams to bring key initiatives to life

Job Description:

Primary Job Responsibilities

Planning & Strategy

• Act as active stakeholder on ideation, strategy and creation of the Churn experimentation roadmap
• Collaborate with cross-functional partners to execute new marketing initiatives designed to meet KPI goals. Partners include: Local/International Marketing, Marketing Operations, Product, Web, Legal, Analytics, etc
• Help drive Backlog prioritization working with growth analytics to size / model highest potential ideas 
• Ensure optimal customer experience, elevated creative and compelling messaging / value promise

Testing & Execution

• Write the Experiment brief and testing plan ensuring reliable tracking / instrumentation across funnel
• Develop optimal experiment vetting idea and against end-to-end customer experience
• Coordinates end-to-end implementation inclusive of legal and other reviews, and ensure thorough A/B testing agenda is built into each experiment
• Actively monitor and seek learning immediately post launch to improve results in-flight
• Work with agency partners to design high-performing creative marketing assets (predominately owned channels—emails, onsite banners, landing pages, app notifications, triggers)

Learnings & Analytics

• Quantify business impact of marketing campaigns and share results with stakeholders on a regular cadence
• Ensure that comprehensive analytics tracking, testing, and continuous improvement are incorporated throughout every project
• Manage and report on ongoing budget spend for agency costs and incentive payouts
• Drive rigorous learning and insights post launch. Audit every aspect of the experiment – funnel, audience, messaging, etc. Seek to innovate and scale what has been proven as fast as possible to achieve maximum impact

Growth / Agile Discipline

• Embody agile ways of working from planning through execution and learnings – ceremonies and artifacts 
• Work closely with agile squad members to execute global marketing projects/campaigns

Experience and Skills (the what)

• 2+ years of experience as data-driven performance marketer operating across direct response paid and owned channels at scale
• Entrepreneurial & Results Focused: bring a ‘hustler’ style mentality and be highly results oriented
• Demonstrated success with improving the performance of owned marketing channels
• Experience leveraging marketing analytics tracking (Google Analytics, Tableau)
• Inquisitive marketer and thinker with high-level of curiosity and drive to test new ideas and future sources of growth
• Experience with A/B testing and supporting measurement and attribution techniques

Qualities and Behaviours (the how)

• Appreciates the qualitative and quantitative aspects of Performance Marketing
• Collaborative
• Has worked in dynamic and cross functional environment
• Innate curiosity and thirst to learn
• Entrepreneurial and creative spirit

The type of marketer that flourishes at PayPal 

• Middle-brained Marketer who can flex across the funnel while driving connectivity of marketing with the business
• Results Focus is a business builder who ties all work back to overall commercial impact
• Strong Collaborator who partners with stakeholders for win-win
• Change Agent we are rapidly evolving as a business and need someone who can be at the helm to lead change
• Thought Leader uncovers consumer insights to create new marketing opportunities 
• Nurturer of Talent to bring out the best in individuals and teams
• Deals with Ambiguity to take the unknown into action
• Challenges the Status Quo and believes things can always