Senior Manager, HCP Digital Marketing (Remote/Hybrid)

Insulet Corporation is one of the fastest growing medical device companies thanks to the global success of the Omnipod® Insulin Management System in reducing the daily burden for people living with diabetes.

The Senior Manager, HCP (Healthcare Provider) Digital Marketing is responsible for the strategic and tactical digital executions that will help drive engagement and education with HCPs, and leading the design of impactful HCP media strategies and investments. The ideal candidate can translate data and insights into holistic cross-channel media plans and can translate the language of digital marketing to clarify its impact on business performance.

By collaborating with product marketing, downstream marketing, global marketing excellence, and other key partners, the Senior Manager, HCP Digital Marketing has the opportunity to transform the way Insulet engages with healthcare professionals. 

Responsibilities

Lead & Transform Digital HCP Strategy & Execution:

• Strike a balance between planning and activating multi-channel digital campaigns (email, paid media, social, web, etc.) in partnership with downstream marketing to attract and engage our HCPs

• Lead the media agency on key digital strategies

• Build the level of technical digital marketing skills with the team to drive development of multi-touch marketing campaigns

• Lead and inspire stakeholders to embrace HCP digital marketing and adopt best-in-class engagement strategies

• Collaborate with cross-functional teams to ensure seamless development and activation of highly impactful HCP media plans

• Oversee and drive all owned channels for HCPs, including on Omnipod.com, social, and email lists

• Champion a customer-centric approach, leveraging behavioral insights to refine targeting and messaging

• Continuously experiment, analyze, and iterate to optimize digital performance

• Stay abreast of industry trends and leverage innovative ways to improve the impact of digital activations

Measure Digital Performance & Impact:

• Establish a data-driven framework to define, track, and optimize key performance indicators (KPIs) across all digital HCP initiatives and campaigns

• Implement A/B testing, audience segmentation, and personalization strategies to enhance engagement and conversion rates

• Provide regular reports and insights to the leadership team on campaign performance, impact on business results, and further investment opportunities

JOB QUALIFICATIONS

Skills/Competencies

• A proven track record of leading successful digital HCP marketing campaigns in partnership with multiple stakeholders

• Technical skills to deliver requirements to internal IT/marketing cloud teams

• Experience partnering with internal website ARTs & Salesforce managers

• Experience planning and executing across omni-digital channels (email, paid media, social, web, etc.)

• Demonstrated strength in analytics to translate complex data into actionable insights

• Comfortable in navigating between multiple projects and priorities in a dynamic, fast-paced environment, balancing strategic vision with hands-on execution

• Ability to present to and influence all levels of the organization and senior leadership

• Experience working with marketing/demand-gen automation tools and CRM systems

• Extensive knowledge of the HCP digital landscape, both traditional and emerging

• Experience working with agencies and publishers to develop and produce engaging creative

Minimum Requirements

• Bachelor’s Degree

• 8+ years of experience

• Experience working on digital media planning and/or execution within an agency or on the client-side

• Experience at a medical device or pharmaceutical company, or an agency serving the industry

• Travel approximately 5-10% 

Preferred

• Experience with digital media planning and execution targeted towards healthcare providers

• Experience managing blogs,