Senior Director of Marketing

Job Description

Position Summary: The Senior Director of Marketing and Communications provides strategic leadership for all marketing, communications, branding, and public relations efforts of Catholic Charities of the Archdiocese of New York (ADNY), a mission driven nonprofit provider serving vulnerable individuals and families across the Archdiocese of New York. This role is responsible for elevating the organization’s visibility, advancing its mission and values, supporting fundraising and service delivery goals, and ensuring consistent, compelling messaging across all platforms.

Grounded in Catholic values, the Senior Director will work closely with the CEO, development, programs, and external partners to communicate impact, inspire engagement, and strengthen the organization’s reputation as a trusted provider, advocate and steward of donations.

Essential Duties and Responsibilities

Strategic Leadership

• Develop and implement a comprehensive mission consistent marketing and communications strategy that is fully aligned with Catholic Charities’ organizational, service delivery and funding priorities.
• Serve as a senior advisor to Catholic Charities’ CEO, and Board on communications strategy, reputation management, and public messaging.
• Ensure brand consistency, tone, and visual identity across all communications.

Marketing & Brand Management

• Oversee brand positioning and storytelling that reflects Catholic Charities’ organizational values, the dignity of the human person, and our commitment to serving those in need.
• Supported by the Director of Marketing, oversee marketing campaigns that promote program growth, public awareness, advocacy, and fundraising initiatives.
• Provide guidance and oversight of creative development across print, digital, video, and social media platforms that ensures consistent messaging across all marketing and development efforts.

Communications & Public Relations

• Lead the development of a comprehensive media strategy that allows for measurable targets and objectives.
• In collaboration with the CEO and with the support of an outside public relations consulting firm, ensure consistency in marketing communications and public relations efforts.
• Lead internal and external communications, including organizational announcements, executive communications, speeches, and presentations.
• Serve as point person for media relations, including press outreach, media inquiries, interviews, and crisis communications.
• Draft and review press releases, op-eds, talking points, and messaging for CEO and board members.
• Work collaboratively with the Communications team at the ADNY to ensure consistent messaging on issues related to the Archbishop and other Archdiocesan support for Catholic Charities programs and services.

Digital Strategy

• Collaborate with the development team to execute a specialized digital strategy utilizing SEO, social engagement and social tools, influencer relations, email newsletter engagement and social tools.
• Analyze digital performance metrics to evaluate and optimize reach, engagement, and conversion.

Fundraising & Development Support

• Collaborate closely with the Development team to support fundraising campaigns, donor communications, stewardship materials, and grant-related communications.
• Produce compelling impact narratives, annual reports, ca