Supervisor, Biddable (Programmatic)

Company Description

Publicis Imagine, a division of Publicis Media, is the assigned media agency for Disney+, The Walt Disney Studios, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+. We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future. We believe that if you can dream it, you can do it. We are Publicis Imagine. Dreaming. Doing.

Job Description

The Precision team is Zenith’s in-house hands-on-keyboard programmatic buying group. Precision services all clients across the Zenith agency and works very closely with the over-arching Strategy and Digital Investment departments. They are a highly specialized team that is passionate about programmatic strategy and the ever-evolving digital landscape (particularly as it relates to new ad tech and new types of data collection). They also are internal advocates within the agency pushing other departments to leverage programmatic data to mine new audience insights than might inform or support broader marketing strategies.

The Supervisor oversees the development and execution of programmatic campaigns across multiple channels within Zenith’s Precision team. They must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly desire to contribute to a unique team of industry thought leaders.

The Supervisor will possess the technical skills to flawlessly execute high-profile programmatic campaigns, employ best practices, and as the direct supervisor of junior-level programmatic buyers provide constructive critiques about campaign design in order to exceed client objectives. The Supervisor owns planning activities for complex or large-spend campaigns, and is responsible for generating insights while driving learnings across the full suite of the client’s digital activities.

As the day-to-day point of contact for Strategy and Activation colleagues within Zenith, they own the development of programmatic education for clients, internal and external status documentation, and facilitates discussion during client meetings when strategy or campaign insights are being presented.

Alongside the Associate Director, the Supervisor will be tasked with innovative thought leadership around audience strategies, channel adoption, data applications, and campaign optimization. To achieve this, the Supervisor will also be asked to build strong relationships and establish clear lines of communication with ad tech partners in the industry.

Responsibilities:

• Direct and manage the daily workflow of all Precision campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
• Exposure to and activation experience of Private Marketplaces (PMP)
• Review client deliverables for quality and ensure that any recommendations are sound and viable
• Understand and effectively communicate Precision’s value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Monitor and report on campaign performance in collaboration with the Analytics team
• Lead monthly campaign billing and forecasting exercises for senior management
• Adopt established account management standards and enhance campaign best practices
• Maintain accountability for QA procedures across upcoming and live campaigns
• Assist in training, mentoring, and developing team members on technology and addressable media concepts
• Assist in the growth of junior team members through regular 1:1 meetings, identifying career development opportunities, being a sounding board for questions, etc.
• Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance
• Foster strong communication and collaboration within the team and the agency
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity

Qualifications

• Four-year college degree
• Understanding of media planning & buying elements
• Strong analytical and mathematical skills
• Experience with DR/Low Funnel/Subscriber Acquisition based clients is a plus
• Previous experience with Incrementality Testing
• Experience analyzing large sets of data and building subsequent client recommendations
• Excellent communication and writing skills
• Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
• 3+ years of integrated experience managing Display, Video and/or Mobile Programmatic Media Buying
• Proficiency in programmatic buying and experience should include ability to traffic and