Senior HR Business Partner

At Smartly, we are building technology that helps brands create, scale, and optimize digital advertising. As our business continues to grow, we are looking for a Senior HR Business Partner to join our People team in Helsinki. This role will partner with senior leaders and C-suite stakeholders across Product and Engineering, supporting key people priorities while helping the organization scale in a thoughtful, high-impact way.

As a Senior HR Business Partner at Smartly you will…

• Partner with senior leaders and C-suite stakeholders to align people strategy with business goals, organizational priorities, and long-term growth
• Support leaders across Product and Engineering on organizational effectiveness, leadership capability, workforce planning, and team performance
• Coach executives, directors, and managers on performance, feedback, engagement, change leadership, and effective team management
• Lead complex employee relations matters with sound judgment, discretion, and appropriate escalation
• Contribute to cross-functional People initiatives such as performance cycles, talent reviews, engagement follow-up, career development frameworks, and manager enablement programs
• Drive org design, team structure evolution, and workforce planning to support scale, clarity, and execution across technical teams
• Use data, engagement insights, and business context to identify priority areas and independently lead projects from diagnosis through execution
• Support performance management and talent planning across your functions, helping leaders raise the bar on accountability, development, and decision-making
• Help drive continuous improvement in HR processes, including the use of AI and automation to simplify workflows and increase impact
• Design and facilitate manager enablement or leadership development sessions to strengthen capability across Product and Engineering
• Act as a trusted advisor to leaders and employees, providing thoughtful guidance on workplace concerns, team dynamics, and career growth
• Partner closely with Talent Acquisition, HR Operations, and the broader People team to deliver scalable, high-quality people support
• Ensure compliance with local employment law and company policies, handling sensitive matters with care
• Champion Smartly’s values and help build an inclusive, high-performing, forward-looking culture

We are looking for you if you have…

• 7+ years of HR experience, including strong experience in an HR Business Partner or similar role
• Experience partnering with senior leaders, including C-suite stakeholders, in a fast-paced and evolving organization
• Experience supporting Product, Engineering, or other technical organizations
• Strong employee relations experience and confidence navigating complex, sensitive situations
• Excellent coaching, influencing, and stakeholder management skills across all levels of the organization
• Experience with organizational design, change management, and workforce planning
• Strong business judgment and the ability to balance strategic thinking with hands-on execution
• A data-informed mindset, with comfort using analytics and AI tools to improve decision-making and efficiency
• A practical, solutions-oriented approach and the ability to build trust quickly
• Proficiency in Excel or Google Sheets
• A Bachelor’s degree in Human Resources, Business Administration, or a related field

Preferred Qualifications

• Experience with Workday 
• Experience in tech, startup, or scaling environments
• Exposure to AI tools or automation to improve HR workflows
• SHRM-CP, PHR, or similar certification

 

What We Offer You:

• Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.
• Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.
• Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
• Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
• Hybrid Workplace: We work in a hybrid model, balancing office and remote work, with the option to work abroad for up to 30 days.

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the