Manager, Market Research & Intelligence

Manager, Market Research & Intelligence

Capital One, a Fortune 500 company and one of the nation’s top 10 banks, offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients. Our goal is to create one of the nation’s great banks, and we have the necessary ingredients: a strong balance sheet, resilient businesses, a massive customer franchise, strong analytical capabilities, and great people. We nurture a work environment where people with a variety of thoughts, ideas and backgrounds, guided by our shared values, come together to make Capital One a great company – and a great place to work.

External Affairs (EA) works with many external and internal stakeholders to envision and create a world of greater socioeconomic opportunity through advocating for an inclusive society, building thriving communities, and creating financial tools that enrich lives.  Our teams include Communications, Community Impact and Investment, Community Finance, CRA Strategy and Program Management, the Government and Political Affairs Group, Regulatory Relations, and Strategy and Engagement.  Through our teams, we have access to a diverse group of motivated changemakers similarly focused on the ingredients for a better future.

Position Summary:

The Strategy and Engagement team is looking for a Manager, Market Research & Intelligence. This associate will manage secondary data research projects, analyzing media and social conversation and data from 3rd party studies to solve challenging problems and contextualize a variety of critical business issues. In this role, the associate will use media monitoring and social listening tools and approaches to deliver landscape analyses, measure communications and campaign performance, and produce actionable insights to guide teams. A key to success will be organizing and presenting data in a compelling manner to influence senior leaders and inform strategic initiatives, communications strategies, and business priorities.

 

Responsibilities

• Lead monitoring and reporting around key topics and event-based moments through social listening, media, and stakeholder analysis methodologies

• Develop research agendas and methodologies in partnership with EA teams to inform business action

• Oversee the full life-cycle of a research project, including managing analysts and project timelines, establishing the research approach, executing analysis, and partnering with research vendors

• Leverage and integrate primary research and media monitoring to produce ad hoc and recurring reports for leadership

• Distill complex data into simple KPIs, data visualizations, dashboards, or scorecards

• Spot and propose opportunities to bring deeper intelligence to the team around key audiences, issues, or the competitive landscape

• Maintain knowledge of industry trends related to market and media research methodologies

• Leverage tools such as Brandwatch, Tableau, YouGov, MRI, and Mintel

 

Basic Qualifications

• At least 5 years of experience in an insights and analytics function, market research, or management consulting environment, or any combination of the three

• At least 3 years using media monitoring and social listening tools

• At least 3 years of experience using boolean search and query building

 Preferred Qualifications

• 2 years+ of guiding others through quantitative and qualitative research methodologies

• 2 years+ experience working in a client service or agency work environment

• 1 year+ of people leadership experience

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $146,100 - $166,700 for Manager, Market Research

 

 

 

 

 

 

 

 

 

 

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offer