Marketing Coordinator

Company Overview

Berkshire Residential Investments is a people-first real estate investment company who values not only the impact we make as a company, but the time we spend together in our high-performing teams. We value individual skills and perspectives to allow us to best serve our employees, investors, residents, and other stakeholders.

If you’re interested in a workplace where everyone feels empowered to bring their full, authentic selves to work each day, come join our talented and growing team at Berkshire Residential Investments. Our environment of entrepreneurial spirit, culture of expertise and our people-first approach will allow you to thrive while continuing to grow in your career.

Position Summary 

The Marketing Coordinator will be responsible for supporting the marketing team in supporting departmental functions, creating marketing concepts, coordinating and executing key strategic initiatives. Work with the marketing team to achieve marketing goals, often acting as a bridge between strategy and execution.

Responsibilities include, but are not limited to:

• As the marketing department coordinator, work with the AVP of Marketing and Marketing Director to support key initiatives, ensure deadlines are met, brand guidelines are followed and executed on the property level. 
• Coordinate and actively work with the Marketing Director with the implementation of Divisional and National marketing plans.
• Assist in the planning and execution of marketing campaigns for new lease-ups, stabilized properties, and renovations.
• Coordinate with vendors, agencies, and property teams to implement community-specific marketing plans.
• Ensure timely delivery of marketing materials (flyers, signage, promotional items, etc.).
• Maintain and update property listings on ILS platforms (e.g., Apartments.com, RentCafe, Zillow).
• Assist with SEO/SEM, Google Ads, social media content, and email marketing campaigns.
• Help ensure brand consistency across all marketing materials and community signage.
• Assist in creating engaging content (blog posts, social posts, email campaigns) to promote resident retention and community events.
• Support the development of digital brand, virtual tours, and digital assets.
• Coordinate with on-site teams to capture photos, videos, and capital projects
• Monitor and compile competitor research and market trends to support strategic planning.
• Assist with implementation of divisional and or national resident retention and reputation plans.
• Assist with property websites onboarding using key demographic and branding guidelines.
• Coordinate flow of information and communication and disseminate it according to plan/strategy.
• Working with the Marketing Director of Brand, assist with capital projects related to but not limited; FF&E, design, paint (exterior/interior) and signage.
• Track competitor activity by keeping abreast of market changes and marketing mix used by competitors.
• Assist with the production of artwork, sourcing images and checking ads for correct copy.
• Participate in developing RFP’s, Discovery Session books, Marketing mobilization plans and timelines.
• Coordinate and assist with the purchase of all promotional material as needed.
• Consistently demonstrate use of tact and discretion.

General:

• Perform any additional duties or tasks as assigned by the VP, AVP or Marketing Directors.
• Assist with planning and coordinating the annual Leadership Conference.
• Coordinate with Marketing Directors to perform marketing analysis on potential acquisitions.
• Attend Acquisition Meetings, as needed.
• Work with Marketing Director, Regional Manager and VP, Marketing to develop and oversee the quality of the property websites.

Knowledge/Experience:

• 2–5 years of experience in within the multifamily or real estate sector. Experience working directly with property managers and leasing teams.
• Familiarity in marketing tools such as Canva, Adobe Creative Suite, and CRM platforms like Yardi, Entrata, or RealPage.
• Familiarity with digital advertising and social media platforms (Costar, Zillow, Apartmentlist, Facebook, Instagram, Google Ads).
• Strong organizational and project management skills.
• Excellent written and verbal communication.
• Ability to multitask and thrive in a fast-paced, deadline-driven environment.

Technical/Educational Requirements:

• Bachelor’s degree in marketing, Communications, Real Estate, or related field (pr