Marketing Coordinator

Digital Remedy is a Performance Marketing Partner for brands & agencies, headquartered in New York City, that specializes in helping marketers deliver more outcomes and higher ROI on their media investments. Digital Remedy can offer access, measurement, and optimization across all major media channels with a specialty in Performance CTV. Performance CTV offers brands and agencies access to premium streaming services like Hulu and Sling TV while tracking and optimizing toward KPI’s like return on ad speed or actions taken by the consumer. Performance CTV has been recognized by the Drum and Digiday for product excellence and was recently named Digiday’s Best New Streaming Advertising Platform and has seen exponential growth and adoption across Tier 1 brands and agencies, including several Fortune 500 companies. Our 20 years of investment building performance marketing solutions means we are best positioned to offer our clients a better way to deliver outcomes from their media.

About the role

Digital Remedy, a Performance Media Partner, seeks a strategically creative Marketing Coordinator to join our marketing team. This position reports directly to the Sr. Manager of Demand Generation and Marketing Operations.

In this role, you will help drive brand awareness/demand through content creation across formats and assist with the activation of various marketing initiatives, including internal/external communications, product and sales marketing package launches, and sponsored event support. You will also provide sales enablement support to drive revenue opportunities through the creation of audience, competitive, and industry/vertical insights.

What you'll do

The marketing team plays a key role within the company, wearing numerous hats and covering multiple disciplines, including, but not limited to, corporate marketing, content creation, product and sales marketing, internal/external communications, marketing performance analytics and operations, paid media, as well as national and local sponsored event planning/support.

In this unique role, you will collaborate with members across the entire marketing team, from product and sales marketing to design. We are looking for a fast-learning, self-starter who will help us create a strong brand presence and elevate our position as a knowledgeable resource in the digital ad space. Sophisticated attention to detail and passion for efficiency is a must for this individual to be successful in this role. Your responsibilities will cover the following five pillars:

1. Content Creation & Activation
2. • Leverage the Asana platform to support the management of our master Marketing Activation Calendar, including importing/updating projects to ensure timely delivery and managing automation templates to improve daily workflows and processes.
   • Build, schedule, and report on internal/external emails (e.g., marketing team updates, ad hoc email campaigns, and monthly newsletters), including drafting copy and creating UTMs for accurate website tracking.
   • Manage social media posting, including drafting captions and generating engaging and relevant content via various formats (text posts, images, videos, and stories) to attract and retain audience interest and drive engagement.

1. Sales Enablement
2. • Lead the research and insights process by collaborating with sales to understand business objectives and challenges, delivering educational materials that enhance client knowledge of brand positioning, target audience attributes, and strategies to drive brand favorability and performance through key digital marketing channels.

1. Account-Based Marketing (ABM)
2. • Support the ABM creation, execution, and optimization of campaign sales process designed to engage prospects in the early stages of the sales funnel (e.g., lead generation, email nurturing, and targeted digital ads).
   • Assist in crafting and managing lead nurturing campaigns using marketing automation tools to move prospects down the sales funnel and ensure they are sales-ready, including the creation of targeted email campaigns (e.g., drip campaigns, product marketing announcements, and prospecting emails) that align with the sales team’s outreach efforts.

1. Corporate Marketing & Operations
2. • Work closely with our People Team to assist with new hire onboarding, employee offboarding, internal communications rega