Marketing Operations Senior Manager

 

Presidio, Where Teamwork and Innovation Shape the Future 
At Presidio, we’re at the forefront of a global technology revolution, transforming industries through cutting-edge digital solutions and next-generation AI. We empower businesses—and their customers—to achieve more through innovation, automation, and intelligent insights. 

The Role: Marketing Operations Senior Manager

We are seeking a dynamic Marketing Operations Senior Manager to join our newly formed marketing analytics and insights team, reporting directly to the VP of Marketing Analytics and Operations. This is a foundational role that will be instrumental in building and executing the operational infrastructure that powers our marketing organization's growth and performance measurement capabilities. As a key member of our marketing team, you will be responsible for the day-to-day execution of marketing operations, campaign management, and process optimization while supporting the VP in building scalable systems and frameworks. This role offers the opportunity to shape marketing operations from the ground up in a fast-growing organization.

This is a remote position for candidates that live in the Eastern or Central Time Zones of the United States.

Core Responsibilities:

Campaign Operations & Execution

• Design, implement, and manage end-to-end campaign workflows across all marketing channels (email, digital advertising, events, content syndication)
• Execute lead management processes, including lead scoring, routing, and nurturing programs
• Manage campaign setup, testing, deployment, and performance tracking across marketing automation platforms
• Coordinate campaign calendars and ensure proper campaign attribution and tracking implementation

Marketing Technology Management

• Serve as the hands-on administrator for key marketing technology platforms (Pardot/Marketo/HubSpot, Salesforce, analytics tools)
• Maintain data integrity across all marketing systems and troubleshoot technical issues
• Implement and manage marketing automation workflows, lead scoring models, and segmentation strategies
• Support the evaluation and implementation of new marketing technologies and integrations

Data Management & Quality Assurance

• Ensure data accuracy and consistency across CRM, marketing automation, and analytics platforms
• Implement and maintain data hygiene processes, including deduplication, standardization, and enrichment
• Manage database segmentation and list management for targeted campaigns
• Create and maintain data documentation and standard operating procedures

Process Development & Optimization

• Develop and document standardized marketing operations processes and workflows
• Identify bottlenecks and inefficiencies in current processes and implement solutions
• Create and maintain campaign request workflows and project management processes
• Establish quality control checkpoints and approval processes for campaign deployment

Performance Tracking & Reporting

• Build and maintain campaign performance reports and dashboards for marketing leadership
• Track and analyze key marketing metrics including lead generation, conversion rates, and campaign ROI
• Support monthly business reviews with data preparation and analysis
• Collaborate with the analytics team on attribution modeling and advanced measurement initiatives

Partner Marketing & MDF Management

• Work closely with the partner marketing team to track, measure, and report on ROI of partner MDF investments across events, digital campaigns, and other marketing activities
• Create and maintain dedicated partner dashboards that provide clear visibility into MDF utilization and performance metrics
• Develop standardized reporting templates and deliver monthly and quarterly MDF performance reports to partners

Cross-Functional Collaboration

• Partner with Sales Operations to optimize lead handoff processes and ensure proper lead follow-up
• Work closely