We are building a team of trailblazers, who embody growth, impact, and excellence.

Job Description

At Pinnacle, our vision is to make the world reliable, one customer at a time.

What does Reliability mean to you? For Pinnacle, reliability means our customers can trust that their facilities operate when and how they are supposed to. With a focus on data, Pinnacle drives to increase safety, efficiency, and evolve facilities to an optimized state through reliability. Pinnacle serves a variety of Industries, including:
• Oil & Gas
• Food & Beverage
• Specialty & Petrochemical
• Pharmaceutical
• Mining
• Agriculture & Fertilizer
• Lumber
• Water & Wastewater
Rooted in exploration, we constantly seek innovative ways to enhance industrial reliability. By fostering team development and embracing growth, we deliver added value to customers, creating a lasting global impact. This commitment drives us to cultivate bold future leaders, continuously reshaping the understanding of reliability.

Innovation resides at the heart of our core values—excellence, impact, and growth—propelling us toward our vision.

Why Advance Your Career at Pinnacle?
Our people are our driving force, vital in realizing our goal of a more reliable world. We prioritize fostering professional growth, offering comprehensive onboarding, training, leadership programs, and continuous learning opportunities. At Pinnacle, you'll expand your horizons across disciplines, collaborating with diverse teams, and participating in the development of leading-edge solutions. Curiosity, engagement, and impact are celebrated traits here. We strive for excellence in everything and seek people who share this drive to join our team. Our collaborative work environment encourages employees to develop the tools and techniques that redefine what reliability means to the industry.

Position
VP, Marketing & Communications

Job Summary
As our VP of Marketing & Communications, you will have a green-field opportunity to build the entire marketing and comms strategy and function from the ground up. You are the architect. You will report directly to the Chief Strategy Officer and work in lockstep with Sales and Engineering leadership. You will have full autonomy to decide on the right "build vs. buy" model—hiring a small internal team, leveraging specialist agencies, or creating the optimal hybrid. A unique part of this role will be harnessing the incredible expertise of our 500 employees, turning their collective knowledge and networks into a powerful market-facing asset.

Job Duties

Strategy & Demand Generation

• Understand: Develop and execute a comprehensive B2B marketing strategy designed for a technical audience with a long sales cycle.
• Solve: Architect our entire demand generation function (inbound and outbound) to create a predictable and scalable pipeline of qualified sales opportunities (SQLs).
• Align: Establish and own all marketing KPIs (e.g., MQL-to-SQL conversion, pipeline velocity, customer acquisition cost) and manage the marketing budget to maximize ROI.
• Market Intelligence: Become the expert on our buyers, competitors, and market, using that intelligence to guide our positioning and go-to-market strategy.

Product & Content Marketing

• Translate "Tech" to "Value": Work with our engineering and product teams to translate complex technical features into clear, compelling value propositions and client-centric messaging.
• Fuel the Funnel: Oversee the creation of high-impact technical content (white papers, case studies, webinars, technical articles) that establishes us as the undisputed thought leader in our space.
• Enable Sales: Arm the sales team with the world-class collateral, presentations, and competitive intel they need to win complex deals.

Leadership & Team Orchestration

• The "General Contractor": Be the single point of ownership for all marketing.
• Build Your Team: Assess the business needs and build the right team structure. This includes recruiting and mentoring a small, high-impact internal team.
• Manage External Partners: Identify, select, and manage all external resources, such as digital agencies, PR firms, and creative freelancers, holding them accountable for performance and results.

Internal Communications & Employee Advocacy

• Inform & Align: Partner with leadership and The People Team to develop an internal communications strategy that keeps our 500 employees informed, engaged, and aligned with The Pinnacle Way.
• Activate Our Army: Design and launch an "employee advocacy" program to a