Marketing and Communication Specialist

Description

Marketing and Communications Specialist

About YWCA South Hampton Roads
YWCA South Hampton Roads (YWCA SHR) is the oldest and largest multicultural women’s organization in the world. YWCA SHR is dedicated to the fullness of its mission to eliminate racism, empower women, and promote peace, justice, freedom and dignity for all. 

Serving approximately 8,000 individuals each year, YWCA SHR is a source of strength, courage and empowerment for women and families facing crisis. We are a community catalyst for meaningful change and the advocate for shaping vital impact through quality services responding to the critical needs of survivors of sexual violence and domestic violence. YWCA SHR works across racial, gender, religious and social lines with organizations-partners in all sectors to educate about disparities, advocate for change and provide resources and tools to dismantle oppressive systems. 

YWCA SHR is in the midst of a rapid transformation from a well-established direct service provider for women and families facing crisis to an organization working at the intersection of eliminating racism, empowering women and standing up for social justice, helping families and strengthening our community. 

About the Position

Under general supervision of the Director of Development, the Marketing and Communications Specialist will manage marketing and communications initiatives including but not limited to media relations, digital marketing and analytics of social media, blog posts, etc.

ESSENTIAL DUTIES

The essential functions include, but are not limited to the following: 

Media Relations/Communications

· Maintain effective and productive working relationships with media and community members and maintain current media contacts list 

· Write and disseminate news releases, news articles, and monthly blog posts

Brand Development

· Develop ideas and content to promote core programs of YWCA SHR

· Create strategic social media plans for events to promote attendance, day-of interaction, and continued post-event engagement

· Manage YWCA SHR website content resulting in a 10% increase in website traffic. 

· Make recommendations for website updates to replace old content and optimize SEO

· Manage brand guidelines to be disseminated to staff and external stakeholders (ex: emails signatures, logos, letterhead, power point templates, print requests, etc.)

Content Management and Marketing Collateral

· Develop and implement monthly communications calendar with input from leadership team to understand goals and priorities, and draft content to reflect these priorities

· Assist in the development of digital marketing strategies for Social Media, resulting in a 10% increase in engagement

· Write, design, and distribute monthly newsletter to donors/external stakeholders in collaboration with the Director of Development

· Assist in the design, writing and distribution of Annual Report ensuring completion and printing by date of annual meeting

· Assist in the design and content of donor stewardship and external communication materials 

Digital Advertising and Analytics

· Write digital ad content and place and monitor the ads

· Research best practices for digital advertising and implement to improve ROI on budget spent

· Develop, implement, and monitor a process to track data for website, emails, social media, and digital advertising and make recommendations for improved performance across platforms to generate higher audience engagement and follow-through on calls to action

Other Duties:

· Assist with the planning, execution, and marketing of YWCA SHR events 

· Design/create event materials such as invitations and programs in Adobe, Canva and Constant Contact

· Support growing brand awareness, recommending effective marketing strategies and media buys 

QUALIFICATIONS 

We will consider exceptional candidates who demonstrate a strong combination of the specific qualifications and skills described below.

Minimum Requirements

Education and Experience

· Associate’s degree in communications, journalism, public relations, marketing, digital media, graphic design or related field from an accredited college or university is preferred.

· Two (2) years’ experience in communications, public relations, marketing and/or graphic design preferred, but not required; or a combination of education, training, and experience equivalent to three years. 

Other Requirements

· Must be 18 years of age

· Must complete the training program