Maple Hospitality Group - Director Of Marketing

Job DetailsJob Location: Maple Hospitality Group - CHICAGO, IL 60654Salary Range: $125,000.00 - $135,000.00 SalaryWhat You Will Do:

Join Maple Hospitality Group, where culinary excellence meets unparalleled hospitality. Led by renowned restaurateur Jim Lasky and two-Michelin-starred Chef Danny Grant, Maple Hospitality Group is building a portfolio of iconic dining and nightlife destinations across Chicago, Scottsdale, Dallas, Miami, Santa Barbara, Boston, and future growth markets. Our continued expansion requires visionary leadership that connects brand storytelling directly to revenue growth, guest loyalty, and market leadership.

Our culture is built on four core principles:


Generosity – Always exceed expectations
Excellence – Deliver exceptional work with unmatched expertise
Fun – Love what you do and enjoy the journey
Fail Fast – Learn quickly, adapt, and improve


Position Summary

The Chief Marketing Officer is an enterprise commercial leader responsible for building and executing a fully integrated marketing and revenue growth strategy across the Maple Hospitality Group portfolio. This role oversees brand marketing, digital performance, CRM, PR, and demand generation while also providing strategic oversight of event and partnership sales performance across markets.

The CMO ensures that marketing functions as a measurable revenue engine, aligning brand strategy, guest acquisition, private event sales, partnerships, and customer retention into one unified commercial ecosystem. The role partners closely with Operations, Finance, Culinary, and Development leadership to support new market launches, sustained EBITDA growth, and long-term brand equity.

Key Responsibilities:

Enterprise Commercial Strategy


Develop and lead the enterprise marketing and commercial growth strategy across all concepts and markets
Align marketing investment directly to revenue outcomes including covers growth, private event sales, membership initiatives, and guest retention
Partner with executive leadership to support new restaurant openings and market expansion strategies
Establish enterprise demand generation frameworks that integrate digital marketing, partnerships, local store marketing, and outbound sales activation
Support and oversee ad buys, SEO, PR and other third party marketing services
Collaborate with Finance to ensure disciplined management of the marketing P&L, ROI performance, and customer acquisition cost optimization


Sales Enablement & Revenue Partnership


Provide strategic oversight of private events and partnership sales performance across all markets, ensuring alignment with brand positioning and revenue goals
Build commercial playbooks that support local teams in driving outbound business development, corporate partnerships, and community-driven revenue opportunities
Partner with Operations and Events leadership to develop scalable systems, reporting structures, and tools that strengthen pipeline visibility and conversion performance
Establish enterprise revenue KPIs linking marketing performance to bookings, covers, repeat visitation, and lifetime guest value


Brand Strategy & Portfolio Positioning


Lead brand positioning strategy across the full restaurant and nightlife portfolio, ensuring each concept maintains a clear market identity while reinforcing enterprise brand strength
Oversee creative direction, storytelling strategy, and guest experience messaging across all channels
Guide executive-level reputation management strategy, including proactive brand monitoring and crisis communications frameworks


Digital, CRM, and Performance Marketing


Design and lead a full-funnel digital performance strategy including paid media, lifecycle marketing, database growth, and loyalty activation
Oversee the development of advanced CRM segmentation, remarketing strategies, and guest lifecycle programs
Lead the evaluation, integration, and optimization of the enterprise marketing technology stack including CRM, analytics platforms, and attribution tools
Deliver enterprise-level performance dashboards and reporting that clearly demonstrate marketing contribution to revenue outcomes


Leadership & Organizational Development


Build, lead, and develop a high-performing enterprise marketing organization across corporate and field teams
Establish clear performance metrics, accountability frameworks, and development pathways for marketing, PR, CRM, and local marketing leaders
Foster cross-functional collaboration with Operations, Culinary, Finance, Development, and HR leadership to ensure brand and revenue alignment
12+ years of progressive leadership experience in marketing, commercial strategy, or growth leadership within hospitality, luxury consumer, or multi-unit consumer brands
Demonstrated success leading enterprise marketing strategies tied to measurable revenue outcomes
Strong financial literacy