Director, Search Engine Marketing (Temp)
Horizon MediaAbout the role
Job Description
Job Summary
We are currently seeking highly motivated Director to manage multiple teams and client portfolios across our rapidly growing Search Marketing practice. Key tasks will include team leadership, establishing and maintaining relationships with internal and external clients, developing and administering Search strategy, development of POVs for internal / external partners, mentoring of junior staff and championing a test/learn innovation culture.
Main Duties and Responsibilities:
25% - Lead applicable Client relationship(s) on behalf of Search team.
25% - Creating, implementing, tracking analyzing and optimizing Paid Search campaigns in Google Ads and Microsoft Advertising.
25% - Motivate and inspire cross-section of team members from analysts through associate directors to drive continual performance improvements in client business.
15% - Manage and coordinate client deliverables with team to ensure timely completion and quality assurance.Manage and coordinate client deliverables with team to ensure timely completion and quality assurance.
5% - Evaluate new technologies / strategies / techniques across the search landscape and gauge potential for experimentation within existing / new client engagements.
3% - Develop Paid Search strategy and testing methodology and roadmap for client(s).
2% - Manage daily relationships with key search engine representatives.
Supervisory Responsibilities:
The Director is responsible for the management of a team of 5, including employees ranging from Analyst to Associate Director level.
Knowledge and Skills Required:
6+ years’ experience directly related to Search Engine Marketing (Google, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
Bachelor’s degree.
Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing.
Excellent organizational skills and the ability to juggle multiple responsibilities.
Advanced MS Excel fluency required (pivot tables, charts, VLOOKUPs, sumifs.)
Salary Range: $2,788.46 to $3,173.08 a week. A successful applicant’s actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.
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Base Pay
The statements herein are intended to describe the general nature and level of work being performed by employee
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