Manager - Omni-Channel Marketing Experimentation

 

Create Your Experience of a Lifetime!

Come work and play in the mountains!  Whether it’s your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.

With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
 

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons 
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan 
• Employee Assistance Program
• Excellent training and professional development
• Referral Program
   

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

 

Job Summary:

 

Marketing Experimentation team is focused on driving a culture of experimentation to increase revenue peformance, improve guest experience, and drive deeper understanding of incremental growth opportunities across the full customer journey.  Being a part of this team means you empower data-driven decision making and strategic innovation for the Vail Resorts Enterprise, and have a shared passion for problem-solving, innovation, tackling complex enterprise challenges, and positively impacting business results.

 

• The team fosters an environment that’s inclusive and diverse, supporting all team members to be themselves. We value everyone’s ideas and perspectives and believe that our team’s diversity is critical to our ability to deliver exceptional work products and experiences.
• This role will have a specific focus on experimentation across Omni-Channel Marketing — primarily email and paid media — and work cross-functionally to lead a robust test-and-learn roadmap that fuels innovation, optimizes performance, and advances enterprise learning.
• The ideal candidate will have channel-specific testing experience, a strategic mindset for experimentation, and strong stakeholder and project management skills to build cross-team alignment and drive execution.

 

 

Job Responsibilities:

 

Reporting to the Sr. Manager, Marketing Experimentation, this role will be a key player in shaping and scaling channel experimentation strategies, from ideation to implementation to insights. This person will play a critical role in operationalizing the Learning Agenda, managing channel-specific experimentation pipelines, and partnering closely with Analytics, Creative, Media, Lifecycle, and Business stakeholders.

What You’ll Do:

• Lead Learning Agenda development by gathering strategic questions from stakeholders and surfacing hypotheses tied to channel and business objectives
• Facilitate experimentation ideation sessions (e.g., workshop series) to generate test ideas and align on testing priorities
• Design and present data driven stories to marketing leadership through detailed presentations.
• Develop and manage experimentation sequ