Digital Marketing Specialist

Job Description

At Litera, we’re on a mission to Raise The Bar™️ for the legal profession by delivering transformational and globally-trusted solutions to law firms and corporate legal teams worldwide. We’ve been a leader in legal tech innovation for 30 years and are spearheading the legal AI revolution to this day with most of the world’s largest law firms as our clients. If you’re passionate about building AI-forward solutions that scale globally and want your work to impact millions of legal professionals worldwide, this is your opportunity to be part of an extraordinary team that’s elevating the craft of law.

As part of our strategic growth and commitment to fostering collaboration and operational excellence, we are transitioning to a hybrid working model. This position can be based in Chicago, IL, Boston, MA or Raleigh, NC and candidates should reside within reasonable commuting distance, as this role requires on-site presence at least three days per week. This hybrid approach enables us to build a collaborative and innovative work environment while maintaining the flexibility that supports both productivity and work-life balance. We are actively seeking talented individuals to join our team in this exciting new phase of growth.

Overview:

Litera is looking for a Digital Marketing Specialist who thrives on driving performance through data, strategy, and execution. In this role, you develop marketing strategies for our paid and organic search journeys. This includes building campaigns in Google Ads, managing our Google Business Profiles, and leveraging our SEO/AEO tools to optimize our digital presence. Additionally, you will manage our third-party advertising with legal media vendors across North America, EMEA, and APAC. You will collaborate across teams to ensure digital campaigns are well-integrated, support pipeline and booking goals, and drive measurable impact. This role is ideal for someone with 3+ years of experience in digital marketing at a B2B SaaS or technology company who is ready to step into a high-visibility, hands-on position.

Key Responsibilities:

Campaign Management & Optimization

· Manage end-to-end digital campaigns across Google Ads, manage our Google Business Profiles, and AEO/SEO search strategy to execution, optimization, and reporting

· Monitor, analyze and report on campaign performance; track conversions, cost per lead (CPL), click-through rate (CTR), engagement, and leads to pipeline conversion.

· Execute A/B tests on ad creatives, landing pages, and audience segments to optimize campaign effectiveness

· Launch and support brand awareness and top-of-funnel initiatives to grow our pipeline

Marketing Operations & Reporting

· Analyze weekly campaign performance and share insights with the broader marketing team

· Build and deliver detailed campaign reports and QBR summaries for leadership

· Coordinate with sales and RevOps to ensure accurate lead tracking via Salesforce

· Use Excel and internal dashboards to support forecasting, performance dashboards, and budget planning

Cross-Functional Collaboration

· Work closely with creative, content, and product marketing to align on campaign messaging and asset delivery

· Support content scheduling and promotional planning tied to campaign timelines

· Align keyword strategies across teams with insights from organic search, and paid campaigns to help inform SEO/AEO initiatives

· Manage requests from internal teams and provide campaign updates as needed

Vendor & Partner Management

· Coordinate with legal-industry third-party media partners (e.g., Burlington Media, ALM, Above The Law) to secure placements, deliver assets, and optimize performance

· Support expansion into APAC by identifying and managing relationships with vendors like Asian Legal Business and Lawyers Weekly

Qualifications:

· 3–4+ years of digital marketing experience in a B2B or SaaS technology environment

· Experience managing paid digital channels, especially Google Ads and LinkedIn

· Experience working with both paid search (SEM) and organic search (AEO/SEO) strategies to improve keyword and search engine result page performance

· Strong analytical mindset; able to interpret data and make quick, strategic decisions

· Comfortable managing multiple concurrent campaigns and deadlines

· Excellent communication and cross-functional collaboration skills

· You are energized by navigating complex organizations and decision-making processes

· You can earn credibility as a trusted advisor with c-suite and senior leaders within large global organizations

· You have a strong desire to learn about and evangelize technology solutions to challengi