Sr. Staff Product Marketing Manager, NGS Portfolio and Competitive Intelligence

What if the work you did every day could impact the lives of people you know? Or all of humanity?

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

Position Summary:

The Sr. Staff Product Marketing Manager, NGS Portfolio and Competitive Intelligence will play a pivotal role in defining and executing strategies to effectively drive adoption and utilization of our platforms and position our products against competitors in the marketplace.  We are seeking a seasoned Product Marketing Manager with strong domain knowledge that can leverage their deep understanding of customer needs, and technical acumen to develop compelling positioning and messaging, effective go-to-market strategies and who can lead cross-functional programs to achieve business goals.

Key Responsibilities:

Go-to-Market Strategy: Develops go-to-market strategy, in collaboration with Product Management and Regional Product Marketing.  Builds and executes go-to-market plans supporting product management and the revenue goals at global, regional, market, and/or the customer level as appropriate. Leads cross-functional efforts to develop and execute marketing plans to drive increased adoption of key NGS methods.

Competitive Analysis: Conduct in-depth analysis of competitors, their products, positioning strategies, pricing models, and go-to-market tactics. Identify strengths, weaknesses, opportunities, and threats to inform our competitive positioning strategy.

Market Research: Stay abreast of market trends, customer preferences, and industry developments. Gather insights to identify opportunities for differentiation and competitive advantage.

Positioning Strategy: Collaborate cross-functionally with product management, sales, and marketing teams to develop and refine product positioning strategies that differentiate our offerings in the market. Ensure alignment with overall business objectives and customer needs.

Messaging Development: Craft compelling messaging and value propositions that articulate the unique benefits of our products compared to competitors. Develop clear, concise, and impactful messaging frameworks tailored to various target audiences and channels.

Content Creation: Produce high-quality marketing collateral, including sales enablement materials, presentations, website content, and case studies, to support the positioning strategy and drive awareness and adoption of our products.

Sales Enablement: Equip the sales team with the necessary tools, training, and resources to effectively communicate our competitive positioning and value proposition to prospects and customers. Provide ongoing support and guidance to ensure consistent messaging and alignment with marketing initiatives.

Performance Measurement: Define key performance indicators (KPIs) to assess the effectiveness of competitive positioning efforts. Track and analyze relevant metrics to evaluate performance, identify areas for improvement, and optimize strategies over time.

Preferred Educational and Experience:

• Bachelor’s degree required, MBA or PhD a plus.
• Must have at least 7+ years of industry experience in Product Marketing or Product Management
• Demonstrated experience in technical marketing and close collaboration with Commercial is highly desired
• Technical knowledge of genomics, next-generation sequencing and molecular biology products is highly desired
• Demonstrated experience for new product development and management of on market products in the life sciences field is a plus
• Ability to own both long-term strategy and executional detail
• Must have strong analytical skills – ability to tie detailed analysis to larger strategy and make data driven decisions is critical
• Ability to solve problems informed by robust analysis and multiple data points
• Ability to influence people and diverse stakeholder groups within a global, matrixed organization
• Excellent interpersonal, verbal, and written communication skills
• Sound business judgment and discretion for managing projects; ability to develop and execute against dynamic timelines
• Organizational capabilities to drive work proactively

The estimated base salary