Director, Social Media Marketing

About Zscaler

Zscaler accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure. As an AI-forward enterprise, we are constantly pushing the envelope, leveraging the world’s largest security data lake to power our cloud-native Zero Trust Exchange platform. This innovation protects our customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.

Here, impact in your role matters more than title and trust is built on results. We say, impact over activity. We seek innovators who actively use AI to amplify their impact and who thrive in an environment where we leverage intelligent systems to stay ahead of evolving threats. We believe in transparency and value constructive, honest debate—we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership, and accountability.

We value high-impact, high-accountability with a sense of urgency where you’re enabled to do your best work and embrace your potential. If you’re driven by purpose, thrive on solving complex challenges, and want to be part of the team that’s helping to secure the AI age, we invite you to bring your talents to Zscaler and help shape the future of cybersecurity.

We are looking for a Director of Social Media Marketing to join our team. This is an onsite San Jose role, reporting to the VP, Digital Marketing in the Global Marketing department. The Director of Social Media Marketing is a key leader and brand steward responsible for setting the vision and execution strategy for Zscaler’s global social channels. This highly strategic role manages complex global programs, including developing executive thought leadership and overseeing influencer marketing and brand advocacy to extend Zscaler's credibility and reach. The ideal candidate will use their leadership, cross-functional management, and strategic acumen to elevate Zscaler as a recognized cybersecurity industry leader through social media.

What you’ll do (Role Expectations)

• Define and lead Zscaler's global social media strategy in partnership with the digital marketing leadership team
• Develop, manage, and scale global executive social media, influencer, and brand advocacy programs to amplify the strategic narrative and drive measurable ROI
• Direct the content strategy across all social channels, overseeing asset collaboration, and setting global standards for community management and brand voice
• Define social KPIs, leading the monitoring and optimization of content while directing the analysis of social data to inform strategic decisions
• Manage the global social editorial calendar and integrated campaigns, ensuring global-to-local consistency while mentoring the social media team

Who You Are (Success Profile)

• You thrive in ambiguity. You're comfortable building the path as you walk it. You thrive in a dynamic environment, seeing ambiguity not as a hindrance, but as the raw material to build something meaningful.
• You operate with urgency. You understand that in a high-growth environment, speed and quality are not mutually exclusive. You have a relentless focus on execution and a bias for action, delivering high-impact results quickly to win for the customer and the team.
• You are driven by innovation. You have a deep curiosity for how things work and are energized by solving complex technical challenges. You believe in the power of technology to accelerate transformation and are always looking for a better, more secure, and scalable way.
• You are resilient and adaptable. You view change as an opportunity and setbacks as temporary. You maintain composure and focus in high-pressure situations, guiding yourself and your team through complexity with a steady, positive hand.
• You lead with integrity. You do the right thing, even when it’s hard. You hold yourself and others to a high standard of accountability and build trust by matching your words with consistent, transparent action.

What We’re Looking for (Minimum Qualifications)

• Bachelor’s degree in Marketing, Communications, or a related field with 10+ years of progressive experience managing social media and community platforms for a global brand
• Proven success in developing and executing major programs, including Influencer Marketing and Executive Social Media Programs
• Expertise in multi-channel social marketing strategies and h